Will the rise of the new mobile Im pose a threat to the status of telecom operators?

Internet manufacturers successfully occupied mobile Internet users through the new and old type two instant messaging products. Whether the Internet or mobile Internet, the entrance of the dispute has never ceased, internet manufacturers through the new and old two-type instant messaging products, improve the user's mobile social needs of the business layout, and further strengthen the Internet manufacturers in the mobile Internet entrance competition for the contestants qualification, and become a strong competitor.

Will the rise of the new mobile Im pose a threat to the status of telecom operators? Before 2011, China Mobile IM market development is basically stable, including mobile phone QQ, mobile phone letter, mobile MSN and mobile phone, such as the old company share advantages obvious, accounting for nearly 95% of the total market share.

And now, to "rice chat", "micro-letter" as the representative of the new mobile IM manufacturer's product layout in the mobile IM market to achieve higher growth, become the future mobile IM outbreak point. Dongxu, an international analyst at Analysys, believes that the introduction of new mobile IM products will have far-reaching impacts on itself and the industry as a whole:

Internet manufacturers successfully occupied mobile Internet users through the new and old type two instant messaging products. Whether the Internet or mobile Internet, the entrance of the dispute has never ceased, internet manufacturers through the new and old two-type instant messaging products, improve the user's mobile social needs of the business layout, and further strengthen the Internet manufacturers in the mobile Internet entrance competition for the contestants qualification, and become a strong competitor.

The new mobile IM products put internet vendors and telecom operators into the same competitive environment in the vertical field, and make internet manufacturers occupy the advantage in the competition process. New mobile IM products since the launch of less than a year of time popularization speed is very fast. At the same time, operators are also launching new mobile IM products, such as the launch of China Mobile's "flying chat", the Chinese Unicom launched the "Friends" and the launch of the "Wing chat".

In the process of advancing the new IM product, the operator has the advantage of two channels (i.e. communication channel and data channel) and the Flow tariff discourse right, but also faces the development balance of the new IM product and the traditional short MMS, the telephone business, the operator will lose some competitive capital in the business internal friction. At the same time, with the improvement of the objective factors such as bandwidth and tariff, the advantages of Internet manufacturers in the competitive process, such as the advantages of first-onset and user relationship, are becoming more and more prominent.

Attached：

January 2011, Millet Technology released a mobile phone chat products "rice chat."

January 2011, Tencent issued "micro-letter" products.

August 2011, the 360 Security Center launched a mobile phone address directory based on the real-time chat software "message."

August 2011, China Unicom launched the "Wo Friends" products.

October 2011, China Mobile "Fly Chat" products officially online.

October 2011, China Telecom officially released mobile IM products "Wing chat".

(Responsible editor: The good of the Legacy)