Will the spirit of the Internet vanish under the impact of monopoly

Today's Chinese Internet industry is proving an industrial iron law: creating, spreading, popularizing and monopolizing.

With Baidu, Tencent and Alibaba three big giants of the wantonly enclosure, the industry shouted "the web has died." In their view, the "Internet spirit" will vanish under the impact of monopoly.

The so-called "Internet spirit" is a kind of fearless spirit which is inclusive and pursues innovation. Its freedom, tolerance, independence and unruly have changed the ideology of the whole society. Before the internet is very pure, it is more in the conduction of a concept.

The emergence of monopolies also means that we must use the Internet as an industry and consider it in economic principles. Therefore, industry rules and the "Internet spirit" are fiercely colliding, and the Internet in this collision continues to tangle and lost.

In this case, the Internet "industry" there is a strange phenomenon: small site seeding, big site pick Peach. To buy the site for example, around 2010, the United States appeared in the U.S. network as the representative of the first generation group buying site. Its creative combination of SNS and E-commerce, immediately in the industry to scrape a "group buying wind." Then, group buying site ushered in the second round of outbreak, the formation of "Hundred Regiment War" pattern. By May this year, the Hundred-Regiment war was upgraded to a "thousand-Regiment War". And recently with Tencent, Sina and other giants intervene, group buying website industry is facing the first round shuffle.

"Now the domestic internet industry is very impetuous, whether it is a big site or small sites are in the right to reap." "In the industry Li (alias), the small site is" copy "foreign ideas, while the big site is" copy "the results of small sites. "They have formed a whole Industry chain ', small web site because the living space is squeezed little left, so must be surprisingly recruit, from abroad to introduce models, then by virtue of the first advantage, to find a place; Big sites are generally generous, so they are very worried about the problem, after the small site test, if the market effect is good, then the big site will choose to kill in, with funds and user advantages to resolve the first advantage 。 ”

"The original Internet age, the size of the difference is not small, we all have their own survival space, so, the similarity between the site is very low, innovative environment is particularly good." Now, the Internet's threshold has been extremely high, the site is in the preemptive advantage. "Li that the previous Web site technology line is very clear, financing, technical concepts accounted for a large proportion." But VC now more pay attention to mode, "What fire on what, and, the website in Get money, most of the promotion, really dive under the heart to perfect technology is not much." Therefore, the website is shoddy, the similarity is too high also is not surprising. ”

The "copy" phenomenon should be the result of a monopoly, but it is by no means the only result.

Foreign IT industry also has a monopoly, Google, Apple, Facebook and other giants have led their respective areas of the industry chain. But Google has made the brand of Android handsets such as HTC, while SNS game makers such as Playdom, Playfish and Zynga have been turned into listed companies valued at $ billions of for Facebook.

Monopoly will stifle innovation to a certain extent, but monopoly can make the whole industry chain more orderly, easy to form a more win situation. At home, the Internet is still in the "floating" state, the industry's current so-called "monopoly" only involves funds, user groups and other low-level factors, and in the industrial chain integration, technological innovation, and "monopoly" does not touch. Therefore, "copy" is not accidental phenomenon, from a certain point of view, it is the domestic Internet industry development to today's inevitable result.

In addition, the domestic network giants are more subversive, but did not dominate the industry chain. A large number of small and medium-sized sites are still worried about "' Baidu ' after the barren", in the final analysis, because these so-called "rule makers" just as a small site for their own money machine, rather than partners.

With "fearless" to describe the current Baidu do not know whether it is appropriate, but one day, the foreign network giant will enter China, in the capital, technology, users do not take advantage of the situation, I do not know what Baidu should do.