Will the train WiFi become the new blue Sea of mobile internet?

There is a joke: The Prince climbed the tower, asked the princess to go with him, the princess bowed her head said: "No, the witch gave this castle under a spell, I can not leave here." "What spells are so powerful?" "WiFi." It can be seen how crucial WiFi is in the mobile internet age.

People go out to find WiFi is commonplace, especially in the spring trip home train, road long its repair far XI, difficult enemy empty lonely cold add boredom. In addition to listening to music, it is to take out mobile phone to read news, Brush micro-letter. But who can not afford the long journey of the Internet traffic "toss", even if you have money capricious, signal is extremely unstable, want to see a movie basically No. If you can enjoy wifi in a long distance, it's cathartic.

Tiero has been experimenting with WiFi operations since 2012, but the train WiFi is still in its own right, and the signal full-time login shows "slow connection is disabled", even if the signal is intermittent. Tiero's answer is technical power, and insiders know that Wi-Fi on trains is much more convenient than airplanes, and now even planes can have wifi. Just for example, this year, a young man on the train sells WiFi for half an hour. 500 Yuan news media hot debate, so simple to even an individual can provide services, why Tiero did not achieve, visible to the world's fastest high-speed rail Tiero, technology is not a problem. Then is the economic problem, it is a national people eat bran swallow vegetable, Tiero also can Dayton abalone sea cucumber, we all understand that the economy is not a problem. The so-called "brick house" tells us that WiFi is not open because of insecurity, interference signal. Are you kidding me?

The reason, there are two: one is behind the interests of entanglement

Undeniably, Tiero in recent years began to release the "I am not a monopoly, to make money together" signal, especially in the transport value-added services, the hope to attract more social resources to participate in the operation of the slogan. Allow companies with basic, product and operational capabilities to participate in train WiFi projects. Aiming at the train WiFi market, private enterprises began to stir, seemingly also got into the tens of billions of dollars in the prospects of the big market "tickets", began to tangle how to achieve economic and social benefits of the win, to Tiero a "perfect answer"

Unsurprisingly, however, it was a bidding "curse", and the train WiFi system was not jointly developed by the operator's technology department, but was still outsourced to 123,061. Telecommunications operators of high admission fees can also be foreseen, then the railway WiFi will remain high, this is not the general public can enjoy the livelihood of the project, the root of monopoly remains unchanged. But it may be that the battle between the powerful telecoms giants is not yet known. Once they fall into a telecoms giant's pocket or the telecoms giants find a reasonable division of interest, the "dark war" can soon end, hoping to achieve the railway ministry said that "the train WiFi will be installed covering the country's 6 railway companies under the 700 train, the plan to use more than 100 WiFi trains ”。

Second, the lack of a good business model

From a commercial point of view, how can Tiero make money from telecoms operators and how can telecoms operators make money from businesses? How can the merchant make the traveler's money and how can the passengers use the free WiFi? This is a nerve-racking statement. What is the point of civilization to win? This business model is explored not only in China, but also globally, in the United States, France and other countries in the construction, operation and business model exploration of the train WiFi.

For example, the train WiFi and business Wi-Fi application chain through, for travellers to travel to provide all aspects of consumer information, on the train WiFi Web page or app to provide some value-added services, in addition to direct access to the Internet, but also more convenient access to travel information, train community, audio-visual video, application downloads. Even with the railway characteristics of the development of new vertical electric business services, such as location-based information based dynamic Electronic business platform, is expected to sell the main train along the local specialties, fresh courier, business-related products, vehicles on the spot, and provide station distribution services. For consumers, not only free net, you can also see the agreed new discounted products, online orders. Business use of WiFi network, display their products, promotional activities, earn a full purse, why not.

It is estimated that only high speed Wi-Fi each group of cars in a year about more than 1 million yuan value-added services revenue, the entire road more than 1000 groups of motor vehicles, estimated annual income of more than 2 billion yuan. Train WiFi market space deep sea wide, for mobile internet companies, whether from business or capital angle will be more favorable, can be called a "blue sea."

Internet age are thinking how to please the user, Tiero has always been inhuman cold fan son, if the early provision of free WiFi, especially during the Spring festival, but it is a great opportunity to reverse the public opinion, anyway this is an urgent need to dig "gold", but also to the masses of a Shinshu, Let everyone feel a hint of warmth. When it was finally imperative, it lacked that advantage.