William Zhang: Chinese is actually a lot more difficult than English.

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InfoSeek is an English search engine in Chinese

I am Chinese, although I have been to the United States as a child, but I know more about Chinese than I know English better. We all know that the basis of Chinese is a word, not a word, the word itself does not have much meaning. But in English, there are hundreds of thousands of word, and in my previous English search, the person who made a "mistake", they did for decades of research, are mainly based on words.

The first thing I did to InfoSeek was to see exactly what the user was searching for. A look, they are not search words, they are in the search word. Generally, names of people, places, or things may be the name, but are all words, rarely a word. So at that time I said simply to start from the basics, to forget the things I've learned before, and to do it in terms of words, which means to do English search engines in Chinese.

Because it is completely different from other people's practice, it is the first person to do so, all from the beginning of the experiment. At the end of 1995, I went to InfoSeek, and by April 1996, the first public publication of this thing, immediately received a very good response. After a while, we were criticized for saying that if technology is most important, InfoSeek is first, not Yahoo!. (But then Yahoo! Is the search for a more recognized first. So I went to Robin to join us, because our technology was very strong, and of course there were improvements, but we were very weak in business, and I needed to focus on business.

(William Zhang Voice is not high, some shy appearance, but say words, but some language is amazing ...) ）

(Reporter: Then you mentioned that English search is actually from Chinese participle of understanding?) The Chinese word segmentation understanding can be extended to various fields in the world? ）

I think it is, of course, I do not understand so many languages, but look at the world, language is a foundation, language has a lot of words, and many are nouns. The most important thing to say is a noun, perhaps a proper noun, or an ordinary noun, but a noun. All languages in the world are like this, English is the same, but we have not seen before.

So based on words, I think all languages can be done, and can do very well, and Chinese is actually more difficult than English to do many times, since the Chinese do, this foundation has been.

The net is a man

People and technology are two can match. My view on the net is this, the net is people, the crowd. So the net is not a webpage, not dead, fixed Web page, Web page is not a machine, the net is a crowd, a net his user, the person who writes above him, this is the real net.

So in my case, there's never been separate editing and technology that can't be mutually reinforcing. So my opinion on this is that there are editors best, there are techniques and the best, two together, of course, easier said than done. That's what I need to spend a lot of time on.

Manual techniques can be directed, and you can say that Labor does not need to be done at every point, but you instruct them manually and then let the technology do the details. It can be said that the technology can be a scholar to do. But it is not that editing is not important, editing is very very important, there is nothing can not be done, it may be said that people are the real brain.

(Reporter: Formerly Baidu very successful product is post bar, post bar before heard is an unintentional inserted willow down a tree, finally very successful.) If you are now as the chief scientist to the future structure of the time, will be inserted some such willow? ）

Also will, but inadvertently inserted willow, not necessarily completely true. I mean to say that stick is not really unintentional to do, although I do not know the history of the company at that time, I have asked this question, said the original why to Do Bar, is what people agree, who is agreed, who is against doing this thing? Found not really unintentional inserted willow, it is also thought about. But is to do when completely do not know will not succeed, just say is such a thing should be some hope, that is, the Baidu community, should be a hope, to do. will also go to plug these things, but I think Baidu such a big company, is not casually to plug something, is still need to think, or will go to more experiments.

To be careful, to speak clearly, to be precise, to be able to do it in the end.

The chief scientist, especially in different companies, has different names. In Baidu, this said, I have only been to 12 days, I do not know what has been the definition of this position, this is the need to contact with you after the exploration. But all in all, the chief scientist is in contact with all of the company's departments, and business is also to do research. One thing I need to talk about is that Baidu's commercial products, in fact, is the world's first-class, some products are unique, some companies in the United States did not do, Baidu has begun to do, so it is not said that Baidu copied other companies.

In fact, Baidu is the most advanced company. So the chief scientist is very much in touch with the people who make the commercial products, and then in the Community products as well, because online community development can be regarded as a science. There are also many universities, graduate students, research institutes, are also studying how to regard netizens as a society, a community, on their development, how to develop, how to research and development, this is also research, of course, the last is the technical, is the Chief scientist, will have a deep contact with the technical staff.

I also wrote in the letter to the company, that is, to think carefully, to speak clearly, to write accurately, the last to be strong. I've been doing this for a long time and it's not easy. Write down These 16 words is also laborious thing, but there is this need, I think need to talk about my views on doing things, is the view of group culture. So I gave you the 16-word formula. Do not need to specify that it is necessary to do so, more importantly, we think carefully, and then communicate well, we all understand why to do so, and finally do not have to specify also do so, and then the next time is simply do not need guidance to do.

(Reporter: The company invites you to come to do the chief scientist, the company to you in the entire strategic decision-making, the entire strategic decision-making, the strategy formulation, the company invites you to consider is what you can introduce? How is the company positioned? Just what you said is your understanding, what is the position of the company? ）

I think the company asked me to come for a number of reasons, the cultivation of talent is one of them, how to make the internationalization of the company is also a, my experience in foreign countries in this regard is helpful. At least I have been doing the internet in the United States for so many years, it has all the history I have experienced, I think this is the reason Baidu asked me to come.