Win Network: links are not SEO tools

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Most of the SEO beginners believe that friendship links are the best outside the chain, then will certainly attach importance to the link of the description of the text keyword, and even some personal webmaster also use some popular keywords for friendship link strokes text keyword, Taobao most familiar with the "Taobao shopping", "Taobao Mall" and so on, and even " Taobao home "There are a lot of webmaster have such a request, so for search engines, such links will be in a what kind of view?"

I remember one day a senior SEO scholar said, search engines are also gradually simulating the ideas of netizens; The network believes that, as a public recognized search engine, must explore the Internet users psychology, and most of the netizens do not understand SEO, if netizens see a popular keyword as a link to the description of the text keyword (such as " Taobao home Page "This description of the text" and click to enter the link address is not the real Taobao home, then played a role in deception, deceived netizens, deceived the search engine; but most seoer still have the same approach.

The intention of friendship link is to achieve the goal of mutual promotion

The former webmaster Exchange links for the purpose is to traffic interchange, such as shopping site and shopping forum Exchange links to the goal is to be mutually beneficial promotion, webmaster hope that visitors to the shopping site in addition to shopping, but also into the shopping forum to communicate with netizens; For example, clothing with Web sites and apparel stores to do links, the purpose is also webmaster want to see the costumes with the site, you can also enter the store to buy; we all have a mutually beneficial advertising nature, we all have a cooperative flow of mutual assistance; it can be seen that most famous websites have done so.

Links are users want, not search engines want

As a netizen, browsing a website most want is convenient, because netizens browse the Web, are more urgent, once the search is not what they want, after about a few seconds to give up looking; so many famous websites have added links to serve the browsing users who give up searching; and search engine links as a kind of what function, this is not a personal webmaster know the scope of; But fortunately, search engines must adapt to large sites, and the function of links to search engines is dispensable, because there are many sites do not have links to this function, For example, the famous large portal site has few links to the function.

Large Web sites are not all links are interchangeable

Search engines are some large well-known sites driven by the sorting algorithm to change, and most of the famous sites in the links, there are not some popular search keywords, most of the links to the description of the text is almost the name of the other site; and not all the links are interchangeable, There are a lot of voluntary points, and search engines prefer such sites.

There are no restrictions on the number of links, but they all attach importance to quality

See most of the famous website links are not links to some of the less well-known sites (in addition to the sale of links), for example, some news sites, more one-way links are pointing to "competitors", but the number of links and many, and most of the friendship site, are peers; this almost forms a role in navigation; For SEO, this cannot be the weight division; instead, most of these sites are more weighted than the single point of the site.

Now many so-called SEO experts are almost all from the link to start, looking for a large number of links are used to create a popular keyword; but every search engine update sorting algorithm, webmaster Forum But a piece of scold sound; this is not a search engine's fault, but SEO gimmick improper.

The original source of this article: Jiangmen win the network (http://www.iank.cn/seo/htm/201166/1053.htm)

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