Win Times Congress: Search engine marketing needs to be accurate and efficient

January 2000, the Internet began to appear pay-per-click search engine keyword advertising mode, part of the Chinese classification directory began to charge login. 2002, the domestic land continued to be involved in SEO. 2003, appeared based on content positioning search engine advertising, search economic force concept proposed. From 2004 to 2006, the popularization of SEO was blind and monotonous, and the Chinese search engine marketing appeared the initial chaos. 2007 years later gradually become mature and stable. To 2012, the search engine utilization rate as high as 80%, search engine marketing also from the early extensive SEO or bidding, entered the keyword Precision marketing, focus on site users search habits of the times.

Search engine marketing, seemingly simple keyword selection, launch and bidding rankings, but can achieve accurate and efficient results, but determines the success or failure of search engine marketing. Search engine Precision Marketing key lies in the orientation, the first is to grasp the target user's search habits, select the corresponding keywords for the natural sort of SEO optimization; second, the selection of high conversion rate of keywords, PPC launch; Finally, with the necessary search engine hard to show to improve the brand or product search rate and CTR, Finally achieve high flow, high order volume, high ROI search engine marketing results. This is the number of companies involved in the search engine marketing business, but also to win the era of search engine marketing conference goals.

Dedicated to the network marketing industry Exchange platform to create the winning era, the first time since 2004 to host the search engine marketing industry Congress, has been 8 years precipitation, held a professional meeting of dozens of search engine marketing. 2012, win the era of the search engine marketing conference nationwide Tour will cross North and south, Hangzhou, Shanghai, Beijing, Shenzhen, Chengdu, five tour meetings, according to regional characteristics from different angles to explore search marketing. June 10 Hangzhou First Station, a one-day meeting will focus on E-commerce Enterprises to launch search marketing discussions; July 5 to 6th Shanghai Station, the conference two days seven venues, mainly from the brand enterprise integrated marketing perspective, the exchange of search marketing; August 3 Beijing Search Convention, five sites, facing Internet enterprises, Third-party service provider; September 8 Search the conference in Shenzhen, especially open to foreign Trade search marketing Conference; Finally, November 22 search the General Assembly Chengdu Station, will also combine local characteristics to explore the development of search marketing.

Five city tour, based on the search engine into the precision marketing phase of the environment, to win the era of the search engine meeting position advertising, service providers, operators exchange and cooperation between the platform, the force of the meeting to achieve the three win. Please visit http://s.timev.com for details of the meeting.

(Responsible editor: Lu Guang)