Win7 Short supply Puzzle Hunger marketing

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As Microsoft Windows 7 3C Channel first partner, Suning appliances in Saturday in Lenovo Bridge shop began win7 sales. "We put 70% of the source to the Lenovo Bridge." The same day sold more than 100 sets. "This person said, the previous stock has been sold almost, because of the limited supply of Microsoft, the current consumers in most suning stores are still difficult to buy the spot, need to book."

The price is reasonable for Windows 7 to attract a lot of consumers. It is understood that the Windows 7 system is divided into the home of the general edition, home Advanced edition, professional and flagship version of the 4 versions. Among them Windows7 family ordinary edition price is only 399 yuan, this is Microsoft has traditionally sold in China the lowest price of Windows operating system, than the original Vista family 499 yuan listing price of 100 yuan lower, Windows 7 Family Advanced edition 699 Yuan pre-sale price is also lower than the same version of Vista 200 Yuan.

However, some sales staff said that Microsoft's "Hunger Marketing" is the most important reason for the tight supply. The so-called "hunger marketing" refers to the intention of the commodity providers to reduce production, in order to regulate the supply and demand relationship, manufacturing demand "illusion", the maintenance of higher prices and profitability of goods. This kind of marketing method has been used frequently in the field of consumer electronics recently, and there is no lack of successful precedent. Prior to this, Nokia used in television, web sites, outdoor billboards for a large number of turns advertising bombing, but strictly control the number of shipments, giving the impression of a product demand for the sales strategy, so that this product has become the top mobile phone sales champion.

In this respect, Suning said that they have reached an agreement with Microsoft, in 100 stores nationwide sales of genuine Windows 7, but large-scale goods, may have to wait until the end of November.