Wind investment leads to electric business "civil strife"

Domestic Business-to-consumer has entered the peak of burning money, some sites hit the cost of advertising as a desperate fight. According to the media statistics, some of the current Web site in the promotion of the investment has been nearly 80% cost. On the face of it, the business community is thriving, and the entrepreneurs who play the business are all lavish (full nouveau riche).

But a closer look at this prosperity behind, in fact, and the market is no different from the traders, a mixed bag of people who have. The number of people on the bed outside shouting poor, some lose money to make a call to catch a well-known, some people endure the pain of the death of the burden, and someone else out of the way to copy foreign models holding group buy banner, the scene is no less than Guangzhou's "City-building campaign."

In the current domestic E-commerce market controlled by a small number of enterprises in the situation, most of the http://www.aliyun.com/zixun/aggregation/7870.html "> Electric operators operating costs increased significantly, poor profit has been the consensus of all parties." In personal view, domestic e-commerce is not as we see the flourishing prosperity, but has been biased to the development of the track.

The cost of running out of control, profit has been no improvement, we get together to "build the city." As my boss said, "E-commerce profit is the kingly way, once the enterprise into no profit or loss, no amount of scenery flattery that is false."

But then again, the current e-commerce operating costs soaring, who is the fuel? A consumer? Industry competition? Still is... In terms of strength:

1, the consumer low price, high quality, rest assured demand, forcing the e-commerce enterprises to reduce profits.

2, the industry competition in the promotion of enterprises to spend more money in the creation of competitiveness, logistics, supply system construction. So is consumer and industry competition pulling up the cost of operations? These are, in fact, part of the cost of operations, not the main driver of cost-promotion.

The electricity business platform needs to inject the fund to develop, but in order to let more funds inject, the platform side needs to have a good revenue plan, the beautiful financial statement. In order to achieve these, the platform is convenient to create the money, will be able to expand their own site, so this has increased the need to promote manpower and other aspects, coupled with competition factors, which is precisely for the high cost of operation buried a "time bomb."

For the rally, for a beautiful earnings reports crazy enclosure, change the son to increase revenue items, will become the inevitable choice of electric business platform, and these techniques are directly tied to the platform C shop cost, individual shop can only be forced through a variety of ways to this part of the cost in the consumer body digestion, Once consumers fall into the tangle of buying not to buy, the whole chain will be chaos, and eventually the entire industry into a quagmire.

Although the mother-in-law affects the price is a bit unreliable, but said that the creation of high cost of chaos, in the back of the network to buy a platform backed by a large influx of capitalists to drive up the entire cost of E-commerce industry "mastermind", this must not run away.

There is an example to share: A friend in April was invited to participate in a network shopping site investment meeting, before she told me about the platform, when I know that the platform in the public speculation on the market, so it will be some of the pros and cons of the idea to tell her truthfully. Afterwards, the friend ran back said already signed the cooperation intention to settle in, at that time my mouth told to check the commitment and contract issues. After a few days, my friend angrily told me "was fooled," the commitment of the Chamber of Commerce letter of invitation to change: x months to buy a platform-free cost x sent X, 15 days to sign a formal contract into the sign. Of course, I did not condone her criticisms, and asked her to decide whether to continue or postpone.

As for why the above problem, I think we can understand some reasons without me to explain too much. Of course, it is understandable that business people pursue the maximization of return on investment. As the most "risk" crowd, they care about their own money thrown out can make it back (preferably to turn n times), and in the process of waiting for the present is extremely painful and pain, after all, their money tied to someone else's waistband, it is difficult to do not uneasy.

But from the other side, "Chinese internet companies are mostly dead in the hands of investors," the biography of investors to the "executioner." Shows that there are many rich capital investors in China, but the lack of patience, and forward-looking experts of the helpless reality.

Finally, a small number of enterprises to occupy the initiative or have the backing of the investment consortium first Rich, most of the innovation, the ideal of small enterprises are slowly squeezed dead, another 20 years or after the people behind the butt of plagiarism. And the small part of the business to survive, you can monopolize the market control of profits, seemingly this is exactly the same as our special national conditions. Take a look at 1:1.5 of the input-output ratio, this "morbid" insist on exactly how long.