Window S8 is investing in the future

Absrtact: The trend of movement is too obvious, Window s if the rut, it will face the loss of new users, and in the IO S, Android competition in the outdated. Last week, Microsoft officially released window S8 1 Preview, window S8 1 The biggest bright spot is to restore the traditional

"The trend is too obvious, window s, if the rut, it will face the loss of new users, and the IO S, Android competition in the outdated." ”

Last week, Microsoft officially released window S8 1 Preview, window S8 1 The biggest bright spot is to restore the traditional P C user familiar with the "Start" button, and allow users to log directly to the desktop interface. There are comments that the window S8 pace too fast, directly from the "Mouse + keyboard" to jump to touch, making users very uncomfortable, but also make their market performance far less than Microsoft's expectations. Window S8 1 back to the "Start" button, Microsoft's market and user compromise.

Microsoft Greater China window S products General Manager Wei Qing recently in Guangzhou, interviewed by reporters in the South have refuted this view, pointing out that the return to the "Start" button is not a compromise but the user's respect. Wei Qing stressed that touch is the general trend, window S8 Replace Window S7 is the general trend, window S8 is Microsoft investment in the future. In a few years, when the touch is universal, touch should not be a topic, just like 30 years ago, the keyboard is a big topic, and now is not the same topic.

Window S8 is investing in the future

Window S8 is a trans-era product of Microsoft's embrace of the touch era and the biggest change since the Windows S operating system. However, the market performance of window S8 has not been satisfactory for a year, even though it has been said that window S8 has made Microsoft neither too many new generation users nor many traditional users. As a result, the window s8.1 preview released last week resumed the "Start" button, which is seen as a compromise by Microsoft.

However, Wei Qing does not agree with this statement. Wei Qing said that from Microsoft's historical experience, consumers of W Indow S is slow hot, not hot, not that this thing is too good, immediately buy. "At that time to do W Indow s 7, we think why to out this, X p much good ah, but see now, W Indow s 7 listed for almost three or four years, we all like." Window s This thing is more and more inseparable, replacement is the same. Window s8.1 If you use the habit, you will not be back to window S7. Throughout the industry's usage, the global 1.3 billion window s users are slowly changing (to touch). In a few years, touch should not be a topic. ”

Wei Qing stressed that the trend of movement is too obvious, Window S if the rut, it will face the loss of new users, and Io S, Android competition in the outdated. "Some old users may be dependent on the ' Start ' button, but the new generation of users, especially children, will never ask where the start button is going, he has no concept." Whoever caters to young people's preferences has a future. Therefore, for Microsoft, the investment of W Indow S 8 is to invest in the future. ”

Window S8 1 App Store focus on "humanization"

Compared to the previous W Indow s almost every three years to release an important operating system version, the W indow S 8.1 release rhythm significantly accelerated.

Wei Qing says Microsoft's shift is due to the rapid change in user demand. "There is no need for Microsoft to keep it up to three years, and our basic thinking is just like the current site, including Google, always b eta (test) status, which is a huge change in our development model." Microsoft is also the embodiment of human-oriented. ”

In the mobile internet era, user-friendly application is the key to determine an operating system, which is IO S, Android great success of the "Cheats." Although window S8 is only available for one year, up to now, window S8 's App Store has more than 80,000 applications, and the main domestic applications, including shopping, payment, social, navigation, catering, etc., are found in the Windows S8 App Store. Increasingly rich applications will further increase the user stickiness of W Indow s 8.

"In W Indow S 8.1, the application store has been improved very much, will be recommended according to the category and your personal preference, the application of the classification is clearer, more in line with user habits." And after you install an application, the recommendation is applied for this category. So I think the new window S App Store is particularly user-friendly. Wei Qing stressed.