Windows phone's share of major European markets grew from 5.1% last year to the current 9.2%

Source: Internet
Author: User
Keywords Market share in Europe
Tags company data market market research market research company market share market share in europe phone

Summary: Windows phone's market share in the European continent continues to grow, with the new smartphone released, which has nearly doubled its market share in France, Germany, Italy, Spain and the UK. According to the data provided by Kantar Worldpanel, a market research firm, Wi

Windows phone's market share in the European continent has continued to grow, with the release of the new smartphone, which has nearly doubled its market share in France, Germany, Italy, Spain and the UK.

According to data from market research firm Kantar Worldpanel, Windows phone's share of the main European market has grown from 5.1% last year to the current 9.2%.

Windows phone is the most prominent in Germany, with a market share of 8.8%, behind the iphone 1%. In addition, Windows phone's market share in France and the UK reached 10.8% and 12% respectively, the first time in both countries to break through the two-digit market share.

"The latest wave of growth has been boosted by Nokia's expansion of low-end markets in Sunnebo 520 and Lumia," said Dominic Lumia620, Kantar Worldpanel strategic director Dominic Sannebo. These phones are favored by users aged 16 to 24 and 35 to 49 years of age, as users in the two-age group pay more attention to the cost of smartphones. ”

Android is still the leader in mobile operating systems, with a market share of 70.1%, according to data. However, Google (Weibo) should not be complacent in the credit book, Kantar Worldpanel said in the report: "Android remains the largest operating platform for European market share, but its dominant position is gradually threatened by Windows and iOS." ”

In addition, Samsung's market share in Europe began to decline, while Sony, Nokia and LG showed a rebound.

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