Wine American network test water own brand French James cooperation

Absrtact: The pressure of the platform electric dealer makes the liquor electric dealer continue to extend to the upstream of the industrial chain. Recently, the wine American network announced that the French wine brand of the United States into the Chinese market, the former solely responsible for the brand in the Chinese market pricing, channels and promotional work, which means that the United States Network open wine

The squeezing of the platform electric dealer makes the liquor electric dealer continue to extend to the upstream of the industrial chain.

Recently, the Wine American network announced the French wine brand of the United States into the Chinese market, the former is solely responsible for the brand in the Chinese market pricing, channels and promotional work, which means that the wine network began to try its own brand wine operation, in the industry view, this on product differentiation and accelerate the profitability of stimulus

According to the Beijing commercial News reporter understands, this wine American net strategic partner for France biggest wine brewing enterprise European Standard Group, the group will carry its production of French original bottle imported wine brand of the United States to enter the Chinese market, and authorized the U.S.-China Wine Network solely responsible for the U.S. brand in the Chinese market operations, including pricing system, Channel construction and brand promotion.

At present, the European Standard group annual production of wine up to 300 million liters, its James (Grand United States) brand of high performance-price award-winning wine, all wines are produced from the Bordeaux-producing areas. It is understood that the grand American brand plans to launch three series of a total of 11 products, trying to achieve a comprehensive coverage of high school low-end market.

"The exclusive operation of the James brand in the Chinese market has greatly expanded the development of the wine-American network as a vertical electric dealer, further enrich the wine of the United States network products personalized and unique," Wine American network CEO Luide to Beijing newspaper reporter Blunt, as a vertical electric business, to survive and development, it is necessary to maintain services and products relatively personalized, The provision of such a large selling venues such as Jingdong can not provide professional, personalized products and services, James Brand for the wine and the United States is so.

At the same time, the SASAC Science and Technology Information Quality Center researcher Lo Tianhao that, from the cooperation agreement, the wine US net got the original imported wine brand James in the Chinese market full operation right, for the wine US network, almost equivalent to its own brand.

Notably, Luide also revealed that the company will set up an independent division for the James business to maintain the independence of the James Business. In the future, the brand series of products not only in the wine and the United States Network platform and its coverage of more than 80 of the National Wine Experience Center sales, will also be fully settled in Jingdong, also buy wine, Jiuxian and other major electric platform, and will establish a nationwide coverage of the offline distribution system.