Wine and water utilities to speed up the distribution of O2O Community store competitive Advantage promotion

Absrtact: Recently with O2O (online and offline) in a number of vertical consumption areas of the hot, this new model also began to sweep the beverage industry. But the industry is paying close attention to the extent to which it will have an impact on the beverage industry. If 2013 is the year of the wine industry

Recently with O2O (online and offline) in a number of vertical consumption areas of the hot, this new model also began to sweep the beverage industry. But the industry is paying close attention to the extent to which it will have an impact on the beverage industry.

"If 2013 is the year of the wine industry, then 2014 is the year of the wine industry," O2O said. Shang, chairman of Jiuxian Network, said recently. In his opinion, the mode of combination of O2O and enterprise is the most frontier mode of wine industry innovation, which will optimize the market ecological environment during the period of industrial adjustment, improve the operation efficiency of the enterprises, and finally realize the promotion of channel efficiency in the whole liquor industry.

In fact, at this year's national sugar and wine trade fair, O2O has become a major attraction to all the participants. And shortly before the fair, Jiuxian network is launched a "wine fast to" app platform, High-profile march into O2O. This is similar to tick a taxi app, as long as the "wine fast to" app input want to buy wine, place of delivery and the expected delivery time, that is, the use of lbs positioning, search out a radius of 5 kilometers of wine franchise stores for consumers to choose.

In fact, before the Jiuxian network announced the march into the O2O, the O2O tide has begun to spread to the entire retail industry, the traditional industry in the wine of the O2O area of the layout is also significantly accelerated. Whether it is electricity dealers or distributors or even liquor companies are moving from different angles to this new model. In addition to Jiuxian net, Fen, Yanghe, Luzhou, the wine network in the layout of their respective O2O channels.

In this National Sugar cocktail party, China Liquor Circulation Association experts said, the last 10 years of liquor industry marketing ideas and channel dividend has ended, the next decade will still be the channel for the king, but this channel is the new technology to bring the sinking to people's new channels.

The industry's view is that the new model of O2O is markedly different from that of the previous electronic business. For the beverage industry, O2O may broaden the marketing network of wine companies and expand the customer resources of wine stores. However, Shang also admits that the o2o of Taiwanese businessmen is more difficult to operate, and that "wine is coming" is also facing the challenge of how to make the channel more effective and open the platform.

How can the coverage of the platform be bigger? Unlike the tick-tock taxi earlier to "burn money" open road, "wine fast to" the use of more provincial costs, more labor-saving tricks, that is, with the current cooperation system in the wine enterprises, wine merchants cooperation. "Wine is coming" general manager Jia Bing said, "wine fast to" only provide platform services, will not intervene in the operation of the offline entity store. This mobile ordering liquor platform is O2O in the vertical field of new attempts, the future prospects, worthy of concern of the industry.

As a new thing, wine industry test water O2O or will bring important changes to the traditional marketing model. There is a view from the industry that one aspect is likely to have an impact on the location elements of the shop. A flourishing crowd may no longer be the first factor to be measured. Under the support of O2O, suburban shops, non-commercial centers and even community shops have a competitive advantage.

It can be foreseen that there are great opportunities to transform and upgrade traditional channels with O2O model. In particular, in the adjustment period of the liquor industry, to enter the O2O may have sufficient momentum. However, some experts said that the real meaning of the O2O is a highly open and shared resource integration platform, the beverage industry in this field to succeed, one is to channel efficiency higher, the second is to make the platform more open.