Wine dealers step up preparations for "node marketing"

Http://www.aliyun.com/zixun/aggregation/79250.html "> newspaper reporter Elaphe

Near the end of the year, liquor manufacturers to accelerate the promotion of important points in the marketing layout. New Year's Day, Spring Festival, such as "Indosasa" and "Double 11" and other symbolic days have become the Wine Dealers competition node and breakthrough. At present, Jiuxian Network has announced to join the "double 11" and other nodes of the electric business competition. Industry insiders believe that liquor products through the traditional mode of distribution agents to market sales methods have encountered bottlenecks, more and more wine manufacturers eager to open up new marketing channels.

Industry experts said that this year, China's liquor market is not optimistic, manufacturers to improve performance to the dealer a large number of Yahuo, but the market can digest the wine has not increased, liquor manufacturers and distributors between the contradictions have intensified.

Under such circumstances, the development of electric power channels has become the focus of the next stage of wine enterprises. Powerful enterprises to choose from the establishment of electric power channels, such as Maotai (600519, shares bar), Wuliangye (000858, shares bar), and so on, the strength is not enough to build electricity business channels of enterprises, then choose with the existing advantages of the electric business platform to cooperate.

It is understood that this year, the Jiuxian network with Fen, Kang, Hetao and other 13 wineries signed a strategic cooperation agreement, but also in August by the Wo-Yan capital and other funds of the third round of joint investment of 200 million yuan financing. The Jiuxian network and other wine dealers are actively preparing for the electric business "Double 11", in addition to improving sales performance, but also plans to expand the company's influence. At present, the Jiuxian Network has invested 100 million of funds for the supply of reserves, in addition, warehousing, logistics and Web site operating capacity, and other aspects of operating upgrades.

China E-commerce Research Center data show that at present, China's online shopping users reached 214 million people, an increase of 23.7%, online shopping transactions have exceeded the scale of 500 billion yuan. Liquor Products "NET" late, 2011 online shopping market transaction size of less than 2 billion yuan, but the wine online shopping market transaction size has been significantly increased, is expected to reach the end of the year 3.8 billion Yuan, 2013 breakthrough 6 billion yuan.