Wine Dealers usher in spring

Engineering students to wine experts

After more than 10 years of dealing with wine, Zhao, an engineering professional, has won recognition and respect from the industry for his wine and the highly savvy and practical action of the industry.

"The rich connotation of wine bearing attracts me, to say why in this industry, only one reason, is like." "Originally a bottle of 1994 years of Italian wine opened his door to the wine world, with Zhao own words, is this bottle of wine let me open the body, it is very fragrant, meticulous smooth, like a flower in the mouth bloom." That is, after that, Zhao left the original stable and well-paid job and threw himself into the wine business. As the first and only holder of a diploma in British wines and spirits, Zhao said the process of obtaining the certificate is not as difficult as imagined, but it is not easy, before and after a year of time to carry out the examination, in addition to the basic wine theory knowledge, but also the extension of the various types of comprehensive knowledge has a profound understanding, Including the market and the entire industry situation.

Now as vice president of Net Wine network, Zhao joked, working relationship makes oneself often responsible to go abroad to choose wine, itself is a person who loves to drink, this is indeed a very happy thing.

Enhance the core competitiveness of network wine Network

Just online wine Network, is committed to building the first high-end wine E-commerce platform, the current state of stability. And before the trial operation stage, to provide technical support for the site is from outside the professional company, sold products are also from domestic suppliers. After a month or two, we find that this mode of operation is not optimistic. In Zhao's view, to make the Web site in a good direction to develop until successful, it is necessary to enhance its inherent core competitiveness. Wine site is bound to require whether the formation of technical teams or offline product selection, as well as marketing and marketing, should have the ability to independently manage and operate independently.

Talking about the net wine network will be positioned in high-end wine, Zhao said, the current e-commerce sites for many wines are mainly in the low-end market, will be more wine as a 17826.html "> FMCG, and High-end field is still a blank." Things always have two sides, to sell the low-end of the main electric business has its advantages and difficulties, at the same time to high-end electric dealers also naturally have its characteristics and distress, whether in the low-end or high-end, have their pros and cons. According to Zhao, the net wine net of high-end wine ratio accounted for 90%, the rest is a little low-end products. In fact, even people who often consume high-end wines will have to buy low-end wines, such as mass gatherings and weddings, at which point customers will choose a lower-priced wine. "But the price is low, but can not reduce quality, our principle is for more than 100 yuan of wine to ensure very high cost-effective." "Zhao said. "In the storage of wine, it can be guaranteed to come from the thermostat." "In the past few years, for many magazines to do blind products judges, but also let Zhao see a lot of domestic wine merchants do not guarantee a good wine storage conditions, so that their taste has an impact."

As a member of the British Wine and Spirits Institute and an international lecturer at the Bordeaux School of Wine, Zhao also has a unique view on wine education and training, and he believes that there are a wide range of institutions in the area of wine education and training, expensive, but often not profitable. Today, net wine Network in addition to trading wine, will also open online wine training classes, which will solve many office workers due to work time constraints and can not be on time classes, in addition to tuition fees will be less than the physical teaching half.

Reason is more important than sensibility

Zhao the wine as a career, he feels that people can plan their careers, but they can't plan their careers. In the face of chaos like a cluster of domestic wine market, Zhao said perhaps to devote themselves to this field, and really participate in a wine business, but also more than other improper similar enterprises, only to do a good job for the industry. In the wine circle, Zhao drink wine every day, he likes French champagne, Burgundy and Italian wines, the new world to choose is South Africa's wine. "If it is interest alone, then the perceptual experience and understanding of wine is better than reason, and if it is a career, then strong rational logical thinking is particularly crucial." Zhao shared his experience in wine tasting. Just as Zhao loved to listen to the British pioneer rock music of the 670 's, "like a sweet tooth in childhood, a wine-tasting process, the first contact tends to be strong, and as the frequency and amount of alcohol accumulates to a certain extent, you fall in love with deep and complex wines."

Commercial newspaper reporter Congxiaoyan/wen net wine net/supply map