Wine in the United States Network online shop this year to reach 300

Abstract: The domestic import wine electric business Platform Wine Network announced recently, will be May 9 11th in Beijing National Convention Center held in the 16th session of China franchise to join the exhibition vigorously recruit franchisees. By the end of 2013, the wine shop has reached 130 online network, through this

Domestic import wine electric Platform Wine Network announced recently, will be May 9 11th in Beijing National Convention Center held in the 16th session of China franchise to join the exhibition vigorously recruit franchisees.

By the end of 2013, the wine shop has reached 130 online, through this year for the line to join the store's policy and channel adjustment, to achieve 300.

According to Wine Mei Net CEO Luide revealed that the 300 line under the shop will be mainly concentrated in the two or three-line city or even three or four-line cities, all the way to join to save experience shop costs, while the first-tier major cities continue the original Member Center and wine salon-oriented experience. He introduced, "joined the shop all according to unify the model to decorate, the wine United States net red wine concentrated display sale, at the same time carries on the sweep code tracking surveillance to the wine, guarantees the wine sale true".

The advantage of the wine American net mainly manifests in three aspects: first of all, product guarantee 100% original bottle imports, stable overseas supply to ensure authenticity; Secondly, the system professional wine solution services, wine knowledge, tasting, purchase, evaluation of one, wine United States Network has established a high visibility and reputation of the national brand image Finally, professional sales channels to expand, wine, the United States to use the network of +O2O sales model, to help franchisees expand sales channels to ensure their interests. In addition, the wine U.S. network has the industry-leading O2O business hardware and software integration System, the franchisee implementation of ERP, invoicing and customer relationship management system, these small systems and wine network of large systems docking, therefore, at Headquarters to see each store inventory, procurement and sales.

Data show that at the beginning of 2014, the National Network of wine in the United States joined the shop up to 130, 80% stores to achieve profitability, single store sales of up to 2 million yuan per year. Luide said, the wine network will be offline entity shop and the Internet wireless docking, E-commerce, physical stores, mobile interconnection three-dimensional integration, let the franchisee lightly loose to do the boss.

Industry insiders said that in reality, many brands to adopt a compromise strategy, either the new brand or new SKU, let the line under the line, so that it does not fight, but did not play the advantages of traditional brands, line online under the singles alone, can not coordinate with each other, and even the low price and quality of the line on the brand has brought a lot of fatal damage. The concerns of traditional brands may just be a good chance to catch up with the O2O of the electrical goods that travel light. It is reported that the wine U.S. network in the 16th session of China franchise exhibition booth number 127, waiting for high-quality investment partners.

The first domestic wine E-commerce company Wine Network, pioneered the import of wine direct purchase platform model for Chinese wine lovers to provide high-quality global fine wine Direct purchase. The business model adopts the innovative "b2c+-line Experience Shop +O2O" to import the wine direct mode. 2014 won the "Beijing Top ten Commercial innovation brand", become the leading brand of imported wine manufacturers.