Wine Mei Net Luide: Profit is not the electric business life pill or shake its market position

"Profit" itself should not become the goal of deliberate pursuit of enterprises, not for profit, it should only be the enterprise in a period of time a series of business strategy development to a certain stage of the inevitable result.





began in January, we continue to hear many http://www.aliyun.com/zixun/aggregation/17539.html "> company announced the profits of the news, which has been in the forefront of group buying sites, such as the United States group , the litters Regiment, but also has been thought to be able to fall off at any time the major vertical electric operators.





profit is a good thing, is certainly worth rejoicing. However, from the current point of view, many companies seem to have "profit" as the ultimate goal this year. Therefore, we have seen many companies in the media announced the "1 Yuan profit" news.





from the PR point of view, this propaganda argument is not. But I think that "profit" is not a universal indicator, in addition to the profit itself, I know how this profit is achieved.





in fact, the situation seems less rosy if it is to be analyzed in detail. Because a lot of company's profit is by the huge layoffs, the compression business, reduces the market promotion expense and so on unusual way realizes. In the past year, major electric companies have been in the news of the high proportion of layoffs, which has a considerable number of 1788.html "> Branch also announced the profit at the end."





in my opinion, such gains can not represent the real ability of enterprises to survive, and blindly take abnormal action in order to achieve profit target, it may further affect the fragile business and its position in the market, and even make it worse.





of course, it is undeniable that there are also some electric dealers through the real scale and business synergies to maximize the benefits, so as to achieve a real sense of profitability. The more proud is that the wine-American network should be regarded as one.





2012, although the capital winter is still continuing, but the investment of wine American net is bigger than previous years, first based on Shanghai and East China Localization service demand set up Shanghai branch; then in the field of electrical business earlier proposed O2O (ie online to offline, The strategy of making the Internet a platform for offline trading; The end of the year, Wine Mei Network announced a high-profile entry into the top red wine investment areas. In my opinion, only the profit that can be gained under the big background of keeping the market size and industry advantage is "the profit in the normal state".





in short, a word summary: The profit is very good, and the ultimate goal of the enterprise is necessarily to achieve profitability, but this does not mean that the enterprise must be in every stage must be profitable. Enterprises need to profit and scale, growth and other business indicators to see the significance of the development of different stages, the focus of the development of the electric business is not the same, so relative to the profit as a result, how to enable enterprises to achieve profitability of the business model and optimization is more important.





Luide, wine, the United States Network CEO, has served as a network of excellence cto,1999 years of E-commerce, as one of the earliest E-commerce practitioners, for the vertical electric business has a unique view.