Wine sales increased by more than 80% annually

Abstract: "Editor's note" was established in 2009 wine type vertical Electric platform products are still red wine, sales growth of more than 80% year after year, after B + round financing, and has been successfully realized in 2011 Tens scale of profit, throughout the four anniversary of the establishment of wine, billion power

"Editor's note" was established in 2009 wine type vertical electric platform products still red wine, sales growth of more than 80% year after year, after the B + round financing, and has been successfully achieved in 2011 Tens scale of profit, throughout the four anniversary of the establishment of red wine, it has been through the creation of outstanding points to do the following summary:

1. Initial cooperation with 9 major banks and four major airlines

Product is still red wine network set up at the beginning, and ICBC, BOC, CCB, ABC, China Merchants Bank and other 9 major banks and Southern Airlines, international Aviation, Oriental Airlines, Hainan Airlines four major airlines to reach a cooperation, the wine has become liquor dealers and banks, the originator of the aviation industry cooperation. Formed a product of red wine with banks and airlines BD cooperation model, so that the beginning of the product is still wine team dug to the success of the first bucket of gold, successfully brought a large number of orders, to achieve the early red wine network resources and member accumulation.

2, the first French intermediate Zhuang Liquor and high grade wine to enable the sale of liquor dealers

The second year, the product of the red wine net first in the import of wine sales to use the "French intermediate wine Zone" and "High grade wine zone" of the district sales model, so that the customer's choice of wine time shortened, shopping efficiency and improve experience. This innovation has created the second wave of the quality of red wine net sales growth, and led the industry to follow the other counterparts, has become a standard zoning in the industry widely used.

3, from independent to third party platform expansion

In the face of fierce red wine business competition environment, red wine in the industry first put forward a full channel development strategy. Online channels In addition to the official website, products are still red wine in the days of the cat, Jingdong, a shop and other large domestic electric platform has a flagship store, forming an online channel full coverage.

4, from the line to the line, expand Offline resources

The development strategy of the whole channel makes the product still red wine from the initial stage of the pure electric dealer gradually expand to the traditional store, the introduction of the entity shop to join the model, so far the number of franchise stores has broken 90, and successfully created a "wine wine cellar, wine theme bar, red Wine Club, Magenta Hotel store" four models; with the help of "global Origin Direct "Strategy, the product is still red wine will be extended to the line, in addition to the franchise, but also in the provinces and cities in the country to recruit a large number of traditional wine distributors, agents and large group of customers, such as red wine sales channels are quite rich. The successful expansion of the whole channel strategy, so that the quality of red wine to achieve tens scale of profit.

5, the first in China to achieve the French wine Internet starter Electric Dealers

In the 2013, the wine was limited to a handful of famous wine makers and wholesalers in the past, for the first time to move to meet with domestic consumers and can directly deal with the period of wine activities. This type of trading creates a direct trade between wine and consumers, to break the past through the domestic and foreign agents and distributors to increase sales of the sales model, so that domestic consumers can not only advance booking of the right quality name Zhuang wine, but also can buy wine as a way of investment. With the recent 2013 French Bordeaux wine hot line, the sale of wine has become a product of red wine over the years a new sales model.

6, the Wine O2O field ahead

2013, the product is still red wine through the line with the integration of the "O2O" mode, mobile phone mobile end of the "micro-wine" using APP+HTML5 combination of the way to make the line online interconnection, the realization of the PC end, mobile end, the entity shop "Trinity" marketing, to achieve "online orders, fast distribution under the line" purposes, The successful construction has the online member 6.5 million, the line entity storefront nearly hundred liquor class O2O first platform.

7, a stake in the Canadian ice Wine Wine Winery first

Products still red wine heavy stakes in Canadian ice Wine winery, the force of the category of wine classification. Become the first domestic wine dealers to buy a case of foreign wineries. In the current market environment, wine cost-effective competition, in fact, the test is the business of upstream resources control. The stake in the Canadian ice Wine Winery, is the product of red wine to practice the "origin of direct" concept of another performance, and direct participation in foreign wineries in the domestic wine electricity business circle is still the first.

By some visible, innovation is the product of red wine since its inception in the high elimination of the vertical field of business all the way to "avoid the fierce risk", and to achieve rapid growth of the "magic weapon."

It is understood that, in order to further occupy a broader market, magenta wine may be brewing the operation of other major strategic innovation projects, is expected or will be the creation of a new product of the large scale of red wine, impact a new volume peak.