"Wine to" create "9 minutes to send wine to the door," how to achieve convenient delivery service?

Wu Bofan, publisher of the 21st Century Business Review, said that when the industry entered a future stage of development, it was like stepping on an escalator, a conveyor belt could take you to a place where the difference between business and enterprise was whether or not to ascend the escalator. At present, the escalator is the industry talk about O2O image metaphor, this based on the mobile end of the trading model, so that more traditional enterprises net, so that more offline entities to obtain passenger flow. Mobile interconnection is the trend, the wine circle also O2O Storm, Jiuxian net push "wine to" march into the O2O, let consumers "like tick a taxi to buy wine."

"Wine is coming" to create "9 minutes to bring wine to the door."

9 minutes for wine delivery. As long as the "wine fast to" app to enter the wine to buy, enter the place of delivery and the expected delivery time, that is, the use of lbs positioning, search out a radius of 5 km within the wine franchise stores. March 19, the country's largest wine and water utilities Platform Jiuxian Network officially announced into the O2O, launched the "Wine Fast to" app platform business model, so that consumers "like tick-tock to buy wine." According to expectations, if the "wine fast" network coverage can be wide enough, the next 9 minutes after the receipt of wine is not impossible, which will greatly facilitate consumer demand for immediate consumption. How can the coverage of the platform be bigger? Unlike the tick-tock taxi earlier to "burn money" open, with the interests of attracting a large number of taxi drivers and passengers to enter the way, "wine fast to" using a more provincial cost, more labor-saving tricks: with the current cooperation system in the wine enterprises, wine merchants cooperation. "We bring their flagship stores and franchises into the platform and unite with ' wine fast '." Shang, chairman of Jiuxian Network, said, "Wine is coming" has been with many wine companies on the app platform to reach a cooperative intention. For this model, senior electrical business expert Huang Jo that "wine fast to" this mobile ordering liquor platform will be O2O in the vertical field of the model breakthrough.

Huang Jo said that the development model for the past decade was "PC retail", while the future development model was "mobile + localized Life service". So, we can imagine that "mobile + localized Life service" is to put the world's manufacturers into their pockets. "Unlike traditional PC-side e-commerce, mobile e-commerce can put the world's manufacturers into the pockets, contacts become infinitely large, can randomly pick and choose products and transactions." Wu Bofan that if the physical store is martial arts, E-commerce is a machine gun, then mobile E-commerce is to kill all the bombs. Therefore, O2O is a whole industry, for wine Enterprises, is a new business model, so that the network of mature brands under the enterprise has been greatly extended. Huang Jo cited an example, to a store every day through the O2O to obtain 5 orders, each order for 2 bottles of wine calculation, single shop annual sales can increase 3650 bottles, if the brand in the country has 500 stores, its year can increase 1.825 million bottles of sales, growth is very impressive.

Shang said, how to help offline distributors, stores to share the dividends of E-commerce? This time, he seems to have found the answer: "Wine fast to" the core is to help manufacturers to manage the offline distributors, help line shops to attract passenger flow and expand customer resources, maintain the stable operation of the store. "For the Jiuxian Network, ' wine fast ' is not a separate business model, it's just a sub module of the integrated service of the electric business." ”