Winger Senior Marketing Manager: Copying millions of online games should be tailored to local conditions

More Play Network (Reporter/Zhanglili) June 24 news, more play "Masterpiece Visit" weekly column launched a lot of industry famous attention, the inaugural issue of the "Dream West Tour" of the report and interpretation of the release, winger Network senior marketing manager in the interview with reporters, said, "Dream West Tour" product positioning, targeted users,　　Including the stability of all aspects of the operation, subsequent new content, the game of the stability of each system, perfect interaction, in fact, every link in the smooth, can constitute a solid road. To the reporter proposed "million net game success can reproduce this problem", he said, each online game products have their own characteristics, all have no destiny.　　There is no fixed market environment, the so-called copy, can only be every link is not wrong, under this basic premise, according to their own characteristics of local conditions. A lot of work to visit: Play more recently visited the Chinese variety millions, through with a large number of players to investigate and producer dialogue, trying to find the millions behind the success of the law. We found that China's millions online games is only a few, only the Dream West Tour, the journey, through the FireWire, Dungeons and Warriors, asked, legends and other few of the masterpiece has been such a success, and these games still become a large number of major companies now the main source of income.　　In your opinion, what are the factors that make the Chinese millions game a masterpiece? Liu Manager: "Dream West Tour" product positioning, targeted users, including the stability of all aspects of the operation, subsequent new content, the stability of each system in the game, and improve the interaction, in fact, every link in the smooth, can constitute a solid road. More commendable should be the interactive nature of the product, the player's understanding of the game is not only the game can play, and more need a set of friends, interaction, trading and other multi-directional entertainment.　　"Dream West Tour" will be time, upgrade, experience, skills, interaction, money, such as the reality and the virtual link, made a relatively balanced ring structure.　　A lot of fun to visit: In addition to Tencent's several games, in recent years, rarely appeared millions, you think the reason? Manager Liu: Tencent's user groups tend to be more popular (QQ user platform effect).　　In addition, the market segmentation and user segmentation of game theme make it difficult for more games to encounter millions market environment.　　Play a lot of interviews: more play launched the first period of the visit, we have the most successful domestic game "Dream West Tour" did a survey, found that the economic balance of Dream West Tour and community viscosity, so far in the country has not been surpassed, their success what can be worth learning? Manager Liu: The interaction between users and game system is closely integrated, rather than a simple interaction system.　　In addition, the popularity of Game theme wide (journey to the theme), Round game market competition is relatively small. How do you think the success of China's millions masterpiece can be reproduced or transplanted? Which games do you think have the best chance of becoming the next millions? Which companies rely on the masterpiece to become a newGeneration of game stars? Manager Liu: Each product has its own characteristics, all have no destiny. There is no fixed market environment, the so-called copy, can only be every link is not wrong, under this basic premise, according to their own characteristics of local conditions. For example: unique, whether in the game and the dissemination of the "Three Kingdoms Kill" is currently a relatively good product in the market, outstanding is the diversity of the game and unique game. "The Three Kingdoms Kill" combines the traditional theory of samsara and the probability theory of science, and it is a new opportunity and challenge for each round to acquire a given generals. Through the combination of different licensing and generals skills, plus strategy, can be said that the whole process of killing the Three Kingdoms is a full of challenges and fun process, is a new concept of the game model. Strategy Plus athletics, this is the game is the reason why the urban white-collar and college students love the game is an important reason.