Wingman: Maybe we need more than one cell phone.

Just took the subway and watched the beautiful girl next to her: I listened to music with the IPhone 5, played two 2048, and took the front camera as a mirror and makeup. After a slight break, something amazing happened ...

Beautiful sister from the handbag and take out a pink purse, at a glance can be seen is used to install digital equipment. IPad Mini? The size is obviously wrong. Is it the Kindle? The thickness is also wrong. Finally, what do you guess? Beauty Picture Phone! That's right.

Beautiful sister unlock the screen The first thing is to open the album, full of self-portraits. May think of yesterday's work has not basked in? Unknown。 Beautiful sister gently debug the selected filter effects, very serious. Later, may notice someone nearby to steal a sighting, put the handset to install ~ ~

Tzu Shou Temple, beautiful sister got off. But the mind can't stop.

The assertion that "iphone is the best mobile phone is more convincing after the confrontation. However, the near-perfect IPhone has failed to stop beautiful girls from buying a second cell phone (even if others give it to her sister). There's nothing in the free market that can stop the competition, does it? Coca-Cola can not, Jia can not, Apple can not.

In the first-line city where mobile advertising is ubiquitous, you can easily feel the aquatic heat of the industry. The point to be clarified is that this intense and brutal almost all comes from the main machine market. The manufacturers in all their efforts to build in each dimension performance is balanced mobile phone products, because the basic requirements of the main machine is all-weather standby, heaven omnipotent. This is why Wang freely in the Zealer 2.0 scoring system refused to dazzle the technology, emphasizing the balance. The emerging second mobile phone market, the demand is far less stringent. Even if you have a little board, but as long as the board long enough to be outstanding, I want you! Yes, it's probably a huge blue ocean.

You might as well pull the subject apart. Gates ' dream was to have a computer on everyone's desktop. So, our computer is called PC (Personal Computer). When Jobs announced the IPhone, he didn't say that everyone was using only one cell phone (whether he expected people to need a second). Mobile phone as a communication tool, contact family and friends, one of the staff is enough. But for some users, why is a near-perfect iPhone still not enough, but also to buy a second?

This is a demand and positioning matching problem. iphone users have been able to gain a strong sense of superiority and identity on their phones, and the feeling is getting weaker as more and more people use the iphone. The elite in the reverse trend at the same time, inevitably led the trend. When the IPhone as a main machine does not give them the same identity and sense of superiority as it used to be, they take the initiative to look for alternatives. If the market cannot find a replacement for the IPhone's main machine status, they will start thinking about a second cell phone.

Take the beautiful sister for example. I used to use the IPhone, the friends around me boast good photos, good results. But gradually the girlfriends began to use the IPhone, we use the same camera, the same software, almost the filter effect, together with only the face of the fight. "I don't want to be anything like them." ￣へ￣"

As a matter of fact, I don't know what the imaging qualities of the front 13 million cameras are. However, it gives girls the impression is: a lot of pixels, the screen is good, the filter is so beautiful! Buy and buy! Look, this is the result of a match between demand and location. This world is not only the girl who loves to self-portrait, also has the desire to pursue the sound quality, and the fascination of the Ashes-class gamers ... Although the user's needs are chaotic and complex, they can be split.

Read here, I think you should understand why vivo to break the balance of the HiFi chip to do the phone, why nvidia a graphics chip company to do Shield game machine; You should also understand why the T 1 of a hammer can transform so many iPhone users-though we don't know that T 1 In their hands whether as a main machine used.

In the Air Force's two-machine formation, has the leader and the wingman division. The leader is experienced by the old pilots, good at multiple strategic active attack, the wingman is usually novice, responsible for observation and cover, auxiliary leader to complete various tasks, wingman this name can not be image. PUA dating also borrows this vocabulary to enrich its theory, and the assistant of the wingman is a great surprise. In the vast sea of Android, we also seem to be able to borrow "wingman" to cover the concept of a user's second phone. The leader is on-call all day, screen display, imaging quality, the endurance of all the heat and other customs clearance, the wingman has unusual skills to meet the leader can not meet the harsh requirements.

In the near future, more people may realize how boring a single device life is.