Winning EDM marketing's killer: Mass software competition

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With the increasing number of netizens, the Internet plays an increasingly important role in people's daily life. At present, the number of Internet users has reached 490 million people, ranked first in the world. Huge user groups, indicating huge business opportunities. Therefore, network marketing by virtue of its many advantages, gradually become the most important marketing strategy of the promotion model. One of the oldest, most commonly used network marketing methods-mail marketing, even in the meager marketing, event hype, SNS and other emerging marketing methods, the promotion of its position in the enterprise has never been shaken. After several months of grinding and polishing, finally the promotion of e-mail marketing skills and benefits have a taste.

When it comes to email marketing, many people associate spam. So we must first understand what is licensed email marketing and what is junk mail?

1, Licensed mail marketing: Refers to the user's active subscription, allowing you to email him the relevant information, such as electronic magazines, information weekly, product information, member Services. The most common way is to provide a subscription to the site, or when the user fills in the registration application, voluntarily leave the user's email address, complete the subscription process.

2, spam: spam refers to the user does not take the initiative to receive, the content of the message with a clear commercial nature, and not allowed to spread the law in the scope of public nuisance publicity, users will cause resources, time, energy and other time-consuming messages.

How to provide users with readability, value information of the content of the message? How to obtain the user License? is the first problem to be solved before the EDM is launched. The summary of this is already a lot of predecessors to share, this will not repeat. This article focuses on the most important step in the mail marketing: the choice of mass mailing tools.

It has always been thought that spam is only about content, that it is beautifully designed, and that it has the user's permission to be happy. The ultimate reality tells me a major discovery: into the garbage bin and the bulk of the choice of mail tools are also closely related. After a number of functions and effects of comparison, the letter sent to the principle of mass mail, for marketing results will be a huge gap.

According to in-depth understanding, u-mail with an account can be completed every day tens of thousands of mass mail, and no need to occupy their own resources, easy and quick to deal with mail marketing, the key from the mechanism of mass mailing different. The SMTP technology used by the U-mail mail-sending platform is sent by mail server. U-mail Development team focused on email for more than 10 years, aware of the various types of e-mail delivery mechanism, as well as with the major mail operators of the friendly agreement to maximize the prevention of mail into the trash, and ensure the security of the content of the message. Long-term for the major banks, securities, media organizations to provide electronic billing, electronic weekly, member subscriptions and other bulk mail services. Unique effect tracking statistics function, but also other mass mail software can not be compared. And the success of the amount of billing, also eliminates the rate of mail delivery concerns. For more information on U-mail Mail, please visit http://www.magvision.com/services.html

Relatively speaking, the other several mass-mailing software for the simulation of human hand-operated, improper setting is very easy to seal, content is also susceptible to be identified as spam. Because the sealed IP means to be known as spam, IP fields and message content features will go into the anti-spam database and be shared by major mail service providers. But look at its price on the unique advantages, can spend more energy to master professional skills, to raise a number of spare resources, can effectively avoid sealing the IP field, or there is a certain degree of desirability. In addition, mail marketing is a protracted war, adhere to the results-oriented, continuous optimization, marketing effect of natural waterways into the channel.