Winning original writing in search success starts with the title

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In February this year, Google launched a long-range "Panda" algorithm, designed to combat the growing amount of junk content, affected by the impact of a large number of Web site rankings appear subversive. And just yesterday, July 15, Baidu routine weekly update, the content of false original and piling keywords such as cheat tricks rankings of the site, a large clean-up. This is the expected thing, too much repetition or false original content, not only waste a lot of servers, bandwidth resources, but also seriously interfere with the search engine information retrieval processing. To adhere to the original content, to the quality of the site to win the construction and operators, gray cap even naked cheating can get the ideal ranking, is an injustice.

On the one hand, the search engine on the content of the information hungry, on the other hand, the search engine in a large culling of garbage sites and garbage content, two seemingly contradictory confrontation is highly unified. The enthusiasm of the search engine to the high quality content, the moment also did not cool, but more and more attention high quality original content. The author has previously issued a paper, that the search engine in fact a set of content quality standards, since the original writing, should comply with the search engine criteria, so that the original effect to play. Title as the core of the article, in the user experience and search experience in the role should not be underestimated, as the site title, writing naming business needs to be careful.

A good title unique good thinking pursuit of original

In order to confirm whether as speculated, the author has done a test, two points of view similar to the title close but the style of the article is very different, one first hair, another post. Results the domestic famous search engine is first issued quickly included, but after the article was silent, a long time no response. Although two articles, Google eventually all included, but the middle of the collection time is also close to five or six hours. Full visible title is actually the impact of content included, so we said the site content original premise must be original title. Moreover, the reality of a lot of so-called false original, its operating methods are not modified to adjust the title?

Second, the key words cleverly implanted content effect ideal

Original writing there is a need to adhere to the principle that the article theme and article content to the site as far as possible consistent with the theme, because this can accumulate weights to the site theme. and site keyword determination, is also based on the selection of the theme around the determination. We play a more exaggerated analogy, a mineral water company's website, always released some related pesticide formulations articles, is in any case also can not improve the weight of the site, not to mention the user experience. There is also a more important thing, if it is possible to insert keywords into the article title, corresponding to the title, the content of the article also needs the appropriate layout keywords. Only this kind of implantation is the premise of natural, not mechanically, even affect the title of the grammatical logic and semantic fluency.

Fluent degree can not be ignored less sign grammar unobstructed

adhere to the original and often to A5/chinaz and some large web site submissions, the author even think that some of the title, the editor is always "ruthless" the "," (comma) removed, with a space to mention and substituting. Very puzzled, until in donews submission, only to find that the title of punctuation is not conducive to search engine timely included, especially the comma. Until now, the author is also very difficult to understand why punctuation is not conducive to search engine crawling content, the space is not too much impact? Perhaps the search engine can not be very good to identify punctuation, artificial separation is not conducive to search crawl it. But this kind of explanation is somewhat far-fetched, but the title writing fluency degree still needs to pay attention to, if have no must, try not to appear punctuation mark.

Four, the clustering semantics short exquisite control length user first

Although the search optimization is the same, the user experience is not less, because anyway, the content is ultimately to the user to see. Short exquisite title, first can let the user memory profound, and need to know, no matter Baidu or Google to title length are controlled. 30 bytes within 15 Chinese characters, search engine can fully display, under a keyword, has not yet clicked on the content of the title, will naturally improve the user to continue to click on the interest of browsing. Moreover, theoretically, because in the title can be skillfully implanted keywords, short title undoubtedly increased the keyword density, to promote the weight of the original is also quite helpful.

Title is the article of a pair of eyes, painting dragon depends on the eye, lovely natural fascinating, so we emphasize that the title is an important part of the article, original writing is the first to do is the title original. Shanghai website Construction Company Pilotage Technology (www.joyweb.net.cn) at the same time that title writing is also related to the site's overall search optimization, based on the weight of the site to improve the purpose of optimization for the original content, but also to pay attention to the title. In line with the theme of the article, unique and highly original is the most basic requirements for title writing. and reasonable control length to reduce the use of symbols, clever implantation of keyword optimization results will undoubtedly be more effective. (Text/Ye Zhixuan)