Wintel: The alliance of Love, betrayal and interests

"It's like putting lipstick on the chicken!"　　"In 1992, Novell tried to put Apple's operating system OS on Intel's processor," said Bill Gates, Microsoft's chief executive, after hearing the news. Microsoft's "Friendship" with Intel should be strong, paradoxically, when Grove, the chief executive of Intel, was enthusiastic about the Novell plan.　　Is this the Wintel alliance that people remember?　　The awed of America's anti-Monopoly sword, both of which have denied the existence of such an alliance. Poor love in Hou fu "We know this is a very important victory, but we do not know it is decisive." "Bill David Bill Davidow, who organizes, designs and sells processors at Intel, recalls. In 1980, IBM prepared to produce its own branded PC, which gave the processor purchase order to Intel. At the time, IBM was a prominent candidate in the computer field, and Intel, though slightly small, had limited influence. At that time, the microprocessor and Motorola, the overall strength of Intel, but the IBM PC business Tang Estelic chose Sang Intel. Estelic is the best person to be the CEO of Apple's founder Steve Jobs.　　Want to Estelic choose the weaker Intel is a way to steer away from partner Toda. While the processor chooses Intel, IBM chooses Microsoft on the operating system. There was no graphical Windows operating system at the time, and Microsoft provided a DOS operating system, at which time the best operating system was the product of the DRI company, an early-stage Microsoft or a poor kid in the computer field, whose operating system was a second-rate product at the time. "BYTE" magazine commented: "The sky fell a big pie, so fell to Bill Gates."　　"IBM pc fully embodies the power of system theory, each not a first-class component assembled into a powerful product, the Thunder over the industry pioneer Apple." The famous person in the history of it, Li Hu Velsenstein, a pioneer in notebook computer research, had one and analyzed it when IBM launched the PC: "I was surprised to find that I recognized the chip." So far, the experience with IBM has taught me that when you look at the parts of an IBM machine, you don't expect to understand them, because they are all made by IBM and you can't find any material about those parts. IBM itself. But in this case, it uses parts that mortals can find. "Subsequently, a large number of so-called IBM compatible machine manufacturers, such as Compaq, AST, Bai de and other companies surging." In the meantime, the first head of IBM's PC division, Tang Estelic, was killed in a plane crash in 1985, and his successor apparently did not master Estelic's way of managing external partners. Intel and Microsoft, which have a big impact on IBM PCsbegan to sit big, become IBM compatible machine manufacturer supplier, and gradually in the flirt formed the de facto Wintel alliance. "When I joined IBM, the two companies (Microsoft and Intel) had taken the highest control of the (PC) industry from IBM.　　"April 1, 1993, Gerstner as IBM Chairman and CEO, faced with the embarrassing situation of IBM PC," he said. Despite the betrayal, still eating with the stove. Microsoft's ad litem court said to Intel: "is Intel not also integrated into the Pentium chip the functionality that was originally done by the standalone chip?"　　"This was the scene of a 1998 antitrust lawsuit in which Intel was the first to testify against Microsoft, and two companies were spared the Sword of American antitrust law to protect themselves."　　But it's just an episode, and for the most part, Microsoft and Intel are competing to launch new products, and with new software and chips, they have a substantial monopoly on the global IT industry and have won huge profits. Microsoft's most tacit collaboration with Intel emerged during the fight against the PowerPC alliance. In the early 90, Apple, IBM and Motorola formed a coalition to push PowerPC microprocessors together.　　The idea is that Apple is taking advantage of its Mac operating system software, and Motorola combines IBM's advantages in the processor by introducing PowerPC chips, providing ammunition for Apple and providing it to companies outside the alliance. At the time, the New York Times said: "Apple and IBM have little in common, but face the same challenges."　　"The challenge is the Wintel alliance. The Wintel alliance launched its strongest counterattack, with Intel launching its landmark Pentium Chip series, while Microsoft launched the Windows95 with a "perfect pair".　　Intel and Microsoft have also launched a separate disintegrated work for PowerPC, with Microsoft acting particularly vigorously. PowerPC Alliance, the Wintel Alliance opened the money pocket for some time no one can shelter. Around 375 million PCs were sold worldwide in 2010, most of which used Intel's x86 processors, while Microsoft Windows was the dominant operating system. There has been a PC manufacturer boss reluctantly said, "sell a PC can make 100 yuan, which Intel took 70 yuan, Microsoft took 40 yuan."　　"Don't dwell on the accuracy of the numbers, this is a bad math problem, through its emotional language, meaning intriguing." But after all, Wintel Alliance has no such a black and white, vows of agreement, both sides in the main theme of cooperation, also will be wiped off the fire.　　In the middle of the 90, Gates pressured Intel's chief executive, Grove, to stop developing software similar to Windows, when Intel made concessions. In addition, Microsoft is winking at Intel's rival AMD, IntelThe brooding Linux reciprocated.　　With the passage of time and the changes in the market, the Wintel Alliance, which is already tied together by interests, has produced a bigger fissure in recent years. The controversy behind the interests of "Intel figured to eat computer and mobile phone two market, our reply is no!"　　ARM company president Tudor Brown said so. With the advent of the mobile internet era, the convergence trend of computing and communication is becoming more and more obvious. Intel has focused on its once-abandoned communications industry, which specializes in mobile internet devices and deep embedded applications, with the aim of fully accessing the mobile Internet.　　In this area, Intel's toughest opponent is arm. At the January 2011 Consumer Electronics Show (CES), Microsoft's president, Steve Ballmer, hastily demonstrated the next-generation operating system WINDOWS8 on Qualcomm, Texas Instruments and nvidia three platforms after a quick rollout of the Intel low power chip atom application. These three companies belong to arm camp, using ARM architecture design chip. "Now, Windows will be fully compliant with the ARM architecture," Ballmer said. "At the time, some analysts pointed out that Microsoft's action is the Wintel Alliance in the process of a critical event." "It's a deep fissure," Jean-louis Gassee, a venture capitalist, Jean Louis Gasse. "It may be that the Wintel Alliance is successful in the PC market, and in the mobile internet market, both are behind the back-knowing." Today, Intel and Microsoft are not the strongest on mobile internet chips and operating systems, and Microsoft is struggling with Google's Android and Apple's iOS as Intel struggles to catch arm. Aside from the system of Apple, in this field, the strongest combination is arm plus Android's double A combination, like the PC field of the Wintel Alliance.　　The combination of Intel and Microsoft in the mobile-Internet sector is "weak and weak", so both sides are hearted. "When we wanted to support the Atom platform, Microsoft was not as active as it was, especially in the embedded field, which is why we have moblin platforms, even now Meego platforms," said one Intel product director. "Microsoft, of course, has reason to be dissatisfied with Intel, as long as Microsoft has not developed WindowsPhone7, Intel can not wait to work with Nokia to develop Meego mobile operating system, but also with Microsoft's most annoying rival Google in a series of projects to collaborate, such as Google and Chrome.　　Also during the Consumer Electronics Show in 2011, Mooly Eden, Intel's global vice-president, spoke in a high-profile media interview about the Google Android tablet, based on the x86 architecture. Intel is also committed to AppUp software store construction, which seems to be Microsoft's passion, with Intel China General"Intel is moving from chip makers to companies based on software development and services," said Yang.　　"Intel and Microsoft are trying to find an opportunity to show sweetness in public, as media analysts talk about the Wintel alliance's dying days." Intel's CEO, Paul Otellini, has claimed that WINDOWS8 is also an opportunity for Intel: "I am excited that WINDOWS8 will also support Intel in other devices, which we did not have the opportunity to sell a mobile phone peace board based on Microsoft's operating system." "The Wintel union's 30 years of wind and rain have once again validated the words of Earl Kensfield:" No eternal friends, no eternal enemies, only eternal interests. ”