Winter is coming, and the spring of internet marketing is coming.

Economic crisis, the worst economic crisis in decades! Recently, a kind of "wolf came" voice filled with the major sections of the news media. Closures and layoffs continue, let us sigh, winter really came. However at this time, but someone sings Anti-tune: "The Network marketing spring Comes"! This issue wins the net specially invites to Alibaba International station senior product manager Tianyang The guest wins guest net Personage interview column, we come to listen to the teacher why the network marketing called the spring.

Win the net: Thank Tian Teacher to accept our interview today, first of all, we talk about in the current economic situation, many small and medium-sized enterprises are facing great pressure, the internet is also a whisper, do not know what the field of the current network environment teacher what kind of view?

Tianyang: Before I say this, I want to share one thing with you. In October this year, I went to the Canton Fair, two days in Guangzhou, we have exhibitors and foreign buyers conducted a survey, found this year's Canton fair than over the years the number of buyers dropped by 1/4, especially in Europe and the United States to decline a lot of buyers; The flow of Alibaba's website is not the same as in previous years because the impact of the Canton Fair declined, but maintained a rising trend.

Win Net: Tian teacher means more buyers choose the network?

Tianyang: Yes. In fact, many people are shouting the economic crisis, the collapse of small and medium-sized enterprises, layoffs, so that the panic in the spirit of the level of a floor. But from another level, the crisis is also an opportunity for SMEs to think about. In terms of foreign trade, demand is always there, just moving from one place to another. Affected by the economic crisis, Europe and the United States and other traditional procurement power, compressed the purchase volume, please pay attention to my words, is compressed, not canceled. Like a rich man, who used to buy vegetables to buy, but now suddenly there is no money, but no money to eat it, so the maid fired off, to buy their own food. At this time, low-cost procurement has become a European and American buyers need urgent thinking.

Win the net: and the network is exactly what you just said low cost?

Tianyang: This is a feature of the Internet, low-cost, high efficiency will encourage more and more traditional buyers online to purchase. I do not talk today about business-to-business or search engine who is better, but only to express the trend of online procurement habits. Of course, in the case of reduced procurement, how to better live to wait for the advent of spring, but also our foreign trade enterprises need to think about the problem. I personally have two points of advice: first, we have foreign trade enterprises often because of their own reasons, look at the small single, also do not pay attention to small single, in fact, small single is also an opportunity, with the global economy flattening trend, to small do must be a trend, even one day may be, the factory directly facing the retail terminal; Domestic trade profits may not be so big, but also a chance, do not specialize in doing fine should be our current foreign trade enterprises should be the first priority. After winter, you are the boss.

Win NET: You have just talked about the view of foreign trade, for us more domestic enterprises you have any suggestions?

Tianyang: In fact, domestic trade is not to worry about, I say so, mainly based on several aspects.

First: A large number of foreign trade enterprises to enter domestic business, will result in a more diversified domestic market, this diversification is not only the product form, but also including business ideas and management aspects;

Second: The lower domestic employment rate, resulting in more graduates choose their own business, which is why Taobao more and more fire reasons, hundreds of billions of consumer-to-consumer sales, their terminals are in fact all domestic trade enterprises, this market excavation for small and medium-sized enterprises is very important; third: the economic environment is not good, The state will not sit idly by, at present, there are a large number of local government investment in huge funds and manpower to assist enterprises in the winter, such as Zhejiang Province, a few billion, and Alibaba launched tens of millions of enterprises in the Internet project, the construction Bank and other state-owned banks and Alibaba to carry out loan projects, these are SMEs can fight for opportunities

Win Net: Just now you also said the problem of business-to-business or search engine, we let no matter who good who bad problem, but I think, we can do search engines or business-to-business enterprises some suggestions?

Tianyang: In fact, whether it is a search engine or a business-to-business site, the bottom line is the value chain for deep processing of things. Search engines are essentially an integrated platform for information, his advantage lies in the information of the whole, many, wide, at present some of our domestic enterprises in the search engine advertising, in a few misunderstandings, the first is that the more keywords the better, in fact, this view is wrong, the key word is not more, but is accurate, A precise keyword brings the buyer a relatively high quality, to give a simple example, I am a MP3 factory, my budget is 10000 yuan, if I go to vote "MP3" This keyword, it is estimated that not two days, but if I change, to vote "MP3 players", Although the number of imported will be much less, but the quality will be guaranteed. In fact, I would suggest that if small and medium-sized enterprises have the strength, can entrust similar to us to win the network marketing platform such a professional to help launch and analyze the effect of advertising, such a cost-effective will be better; the second misconception is that as long as I do the promotion on it, waiting to collect money, in fact, this idea is wrong, Promotion just helps you open a door, guests come in after you have to rely on your own, to tell the truth, China's small and medium-sized enterprises in the construction of the level has yet to improve, most of the site is a few simple static pages, long-term no one to maintain, the habit of buyers is very little research, caused a large number of visitors after the loss of a simple example, a link to the design of our button good and bad, you can contact the number of customers change to 40%. Speaking of this place, I can mention one of the benefits of business-to-business. Most business-to-business websites have specialized product planners and customer experience researchers to study the habits of Internet users, they have a copy of the text or a link to the placement of a button has been a special test, so that you can ensure that the buyer in the future will produce a continuous action, and finally reached a deal. I personally suggest that, where conditions permit, you can build your own corporate Web site on a dedicated business-to-business website.

For businesses, business-to-business websites are also a choice of internet marketing. Or back to the beginning of the sentence, whether the search engine or business-to-business sites, are the value chain for deep processing, and business-to-business processing more is to specific user groups---buyers to process. We now most enterprises in the choice of business-to-business marketing tend to consider several aspects: price, service, cost-effective. For companies that are just ready to invest in business-to-business websites, services and cost-performance have not yet been produced, so more SMEs will be swayed by price factors. It seems like there was a time on the internet there is a business-to-business website launched more than 1000 foreign trade services, in fact, think about it, the buyer of business-to-business sites from where? No more than from this business-to-business website to promote the outside, I have a simple data here, a business-to-business web site to introduce a buyer's cost is about 3 dollars, the renminbi is about 18 yuan, and a buyer to produce the proportion of inquiry behavior is not more than 10%, also means that the cost of a poll is 180 yuan, So how many inquiries can you make with a 1000-to-one price? This value chain is not reliable for business-to-business websites or businesses. So, how to better choose a business-to-business website? can refer to three main aspects: one is your own industry, any business-to-business website will have its own focus on the industry, the more emphasis on the industry will be better, we can ask friends to peer friends around the suggestion, you can also ask professional network marketing agencies. The second is the popularity of the site itself, visibility can be seen by you around you see some of the ads to make judgments, but also through a number of similar intermediary data agencies such as Alexa to make judgments, the most undesirable is on some forums to ask the effect, you know, the forum more than the real people want to get the answer; To try this site on your own, a good business-to-business Web site, in the user experience must be very important, because this can help buyers and sellers better to reach a deal, but also to leave more customers, if you use it completely blurred, not clear, then, suggest you still give up this site.

Win the net: Thank Tian Teacher today, to help our enterprises in the choice of network marketing to give certain guidance, but also give us small and medium-sized enterprises a lot of confidence.

Tianyang: Thank you, thank you for winning the network, but also hope that our internet can help more SMEs through this crisis. Winter is coming, spring must not be far.

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