Wireless city opens the era of personal "cloud life"

At the eighth session of the Network Business conference held in Hangzhou on September 10, Ma Yun's phrase "to the constructive destruction, let yesterday's successful people can't sleep" sound gunpowder, however, on the author's understanding, this is an urgent need to create a lower cost of the internet era of a commercial ecological environment of another expression. Ma Yun is really keen on the development of the Internet industry, from last year he put forward in the network business conference "to reproduce to create a new economic model and new business civilization" to this year's "open ecological prosperity", all fit the development of the Internet industry trend. But ça, no matter what kind of business ecology, as long as can seize the user's heart, can grasp the internet industry's "soul."

Looking at the current situation, the next gold mine in the global Internet industry is undoubtedly in the mobile Internet field, while the mobile internet has the characteristics of being at any time, on-hand, anywhere, highly correlated with users and a lot of cloud computing technology is widely used, so that we can boldly foresee: The next 10 years, the Golden Age of mobile internet Synchronized with it will be in this grand background of the personal "cloud life" era of the full opening.

Guangdong has the basis of "cloud life"

Currently, "cloud computing" technology is constantly refreshing our concept, this June, Apple announced the provision of IC loud cloud services, can store the user's personal information to the Apple server, by connecting to the wireless network, this information will be automatically pushed to your hands of the iphone, Ipodt ouch, the IPad, Even the M AC computer. This means that no matter what terminal you are holding, you can quickly get the information and content you need.

Although "cloud" technology is a revolutionary technology at the forefront of technology, but to make this piece of "cloud" landing still need a comprehensive open platform to carry, so that "cloud" technology into users can easily use business applications. Wireless cities are cloud-based technologies, the integrated application of mobile Internet, IoT, triple net/three-screen integration and mobile e-business is regarded as the fifth public infrastructure of the city, which is the other than water, electricity, gas and transportation, which makes it an ideal platform for the application of personal "cloud life".

However, the development of wireless cities must be based on the user-scale usage habits and the application of the user's deep stickiness. In Guangdong, this foundation has been initially available, the data show that as of February 2011, 470 million netizens in the country, mobile phone users to break 300 million, the Guangdong mobile internet users accounted for about 1/5 of the country. Global smartphone sales exceeded 100 million in the first quarter, up 85% from a year earlier, according to data released by market research agency G Artner. The rapid development of intelligent terminals has spawned more traffic demands and business applications, with about 800,000 users watching mobile phone reading online and 150,000 users playing mobile games online every day.

Cloud Service Strategy Building "information Business Circle"

But how does a huge user habit translate into a user's stickiness to a wireless city platform? The key is whether there is enough to meet the needs of users, these applications are not only the display of wireless city carrier, but also the promotion of Fulcrum, is the key to operations.

The author thinks, must through the business conformity, platform open to realize information convergence, perseverance to the user-centric, active construction of wireless City Mobile cloud service strategy: The introduction of the client and cloud of the combination of information cloud services, comprehensive integration of various types of information and applications, and through the community, micro-blog, flying letter, etc. from media media form can freely share Information Business Circle ", the user's government needs, public services, huimin information and leisure and entertainment seamlessly connected to the end, and ultimately to provide users with a cross-terminal, cross-network access and information content storage, management, invocation and sharing system, so as to create a mobile internet era of personal" cloud life. " Specifically, it is divided into three levels:

The construction of e-government "cloud" to meet the user's openness to government affairs, network and other administrative services, such as the need for electronic service.

Wireless city has a natural advantage in the development of e-government, mobile cloud service strategy makes it have a little access, information, wide coverage and so on, making the Wireless city platform with authoritative information release, network good governance channels, social construction and innovation three major functions. Users can easily receive official information from the government through the cloud client, at any time to browse the public information Web site, real-time supervision of the process and link.

The construction of public service "cloud" to meet the users of the water, electricity and gas, social Security tax, Provident Fund and other public services to facilitate the need for convenience.

Wireless city platform can widely use cloud computing technology, promote the electronic business process of various government departments, realize the data sharing among departments, break the "island" operation between various departments, and connect all kinds of data into a "cloud" and manage it uniformly. Through the "Online Office Hall", this "cloud" can provide the public with water, electricity and gas charges inquiry and payment, Provident Fund, tax household registration, such as "one-stop, straight-through" social public services, and the information to the user's various "cloud" terminals, so as to achieve from "people errand" to "machine errand" conversion.

The construction of the People's Livelihood information "cloud" to meet the user's transportation logistics, group purchase services, business concessions and other people's livelihood services information needs.

The wireless city is essentially "my portable Internet", with personalized, mobile and internet characteristics anytime, anywhere, in the wireless city of this "big cloud", and the user's basic necessities of life, such as medical suspension health information services become a "small cloud", and through a variety of clients to achieve on-demand services, such as Wireless City " Cloud "can use its cloud services strategy to become the user's private car" consultant "," private Doctor ", navigator, various commodity information and discount coupons and so on.

In this regard, there are also practices in Guangdong. 2009, Guangdong Mobile first proposed the "Wireless urban agglomeration" construction, after several years of construction and operation, has completed from a single city to the urban agglomeration, from multiple servers to the cloud platform, from the network coverage to information applications, from PC application to mobile phone application transformation and upgrading, and gradually explore a set of Guangdong characteristics of the wireless city development model. In June this year, the "Wireless City" application Platform trial operation phase, the first 5 months of this year, the cumulative access to experience the crowd broke through 20 million people.

It should be said that the current wireless city in Guangdong has preliminarily realized the three-dimensional wireless network, the basic information system, the aggregation of operational platforms, diversified business applications, which greatly accelerated the personal "cloud life" era of the early arrival. However, one thing is always the most important: it is the user's demand and use desire is to create and realize the personal "cloud life" of the various myths, today and the future of the strong mobile internet, not a certain enterprise or industry, but the strong user.

(Responsible editor: Liu Fen)