Wireless marketing becomes active and passive

Nowadays, most advertisements, such as SMS advertisements and traditional advertisements in life, need to be passively accepted. TV or magazine ads, I can choose not to look, but the mobile phone text messages are usually not prepared in the case to be received at the same time to delete, thus stimulating the mobile phone users and bulk SMS advertising business between irreconcilable contradictions. Compared to these passive ads, many people have started to take the initiative to obtain advertising. For example, some female friends go shopping ahead of the weekend to see which shopping malls have discounted activities, for example, some business travellers in the field, looking for a special restaurant. In these cases, the user's awareness will not be disgusted with these ads, the contrary will feel convenient, while the business in which the best marketing.

The internet and the wireless internet have created similar forces to build an invisible advertising platform between businesses and consumers. And in the wireless Internet domain, the handset finds the network (findok.cn) is the earliest involvement and has been committed to the mobile phone local search direction. Mobile Local search refers to the services that provide peripheral life information based on specific locations. When the user has to find the local life information needs, will be through Findok active access to information, in addition to contain some basic name, telephone, address, a large part of the data will also have relevant introduction, picture and map navigation, to help users find further. In addition to these local information inquiries, in order to meet the needs of more life, users can also enjoy a series of life on the Findok services, such as reservations, all kinds of ticketing information inquiries, discounted information, real estate information and so on life all-round care. These applications slowly get the recognition of businesses, reducing the amount of spam messages, so that users of the mobile phone more environmentally friendly, in the long run on the entire industrial chain has far-reaching impact.

Today, the mobile phone has become an indispensable "new organ", it has a certain degree of privacy, so, in the absence of any permission to use mobile phone to convey advertising information, will be disgusted by the audience, this is inevitable. Compared to this rigid push advertising model, more suitable for the audience is the combination of real-time mobile phone, when people really need some kind of instant information, provide an accurate search platform, while, in this platform to recommend advertisers to the searcher, so, that is to meet the audience's information needs, and more direct and effective for the main advertising services.

Currently, Findok has contacts with some wireless advertisers and has established partnerships with some of these companies. The latter, after the mass-mailing of the message, also hopes that through the new media and Findok, the existing part of the text message advertising into the user's active access to advertising mode, thus opening up the idea of wireless advertising.