Wireless Marketing case sharing: Olay Watson's friends are courteous

Background

Combined with Olay New product "multi-effect repair run Shu Yu" listed, using the powerful advantages of wireless marketing, to create new product visibility, promote new product sales, while allowing the market to accept new products more quickly.

The Charm Strategy

。 Combine the pertinence of new products, combine the traditional media to carry on the multiplex propaganda marketing.

。 Consumers in designated chain stores to buy new products, the small ticket to send SMS to the designated port to participate in activities, to obtain a lottery opportunity.

。 Consumers can http://www.aliyun.com/zixun/aggregation/17441.html "> send sms to get more lottery times."

。 Regular statistics on consumer uplink information to draw, and open the list of winners to stimulate consumers to buy desire.

。 Female products, the need for targeted publicity.

Application effect

。 According to product characteristics, for women to carry out publicity and design, to obtain a good market response.

。 The reaction of female consumers is strong and the enthusiasm of participating activities is high.

。 While the product is quickly accepted by the market to achieve the intended promotional effect.

Project execution

。 Dual website establishment, diversified marketing.

。 Wireless interactive, new product promotion.

。 Wireless promotion, brand building.

。 SMS application, wireless lottery.