Wireless search is being rooted in precision is the biggest advantage

Source: Internet
Author: User

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Wireless search is taking root

We are in the field of wireless search is a relatively early company, mainly through mobile phones and other clients to provide users with search services. and traditional search may not be the same, wireless search is a broad range, it is a mobile phone as the main carrier, to provide users with a full range of search behavior, covering the text messages, voice, the Internet, especially in the form of WAP-oriented search.

We can imagine that in daily life, for example, to find a better restaurant, sometimes do not know its geographical location, then send a text message or a voice immediately to know. Especially based on WAP application search. WAP represents the future of wireless internet or similar to the Internet model, users have a large number of needs, such as the need for the latest news and other aspects of things, we will provide users with rich and colorful information, from the news to the community of various aspects of content, which is our positioning of the wireless internet.

At present, wireless search is still a just starting stage, last year is a very fast development year, from the number of users, the original is tens of thousands of users of the scale, now has reached hundreds of thousands of people. From the user's active search behavior to see more than 70% users have a very active search behavior, which shows that the wireless internet, wireless search is deeply rooted, we have gradually started to use this search as a daily tool, which is very gratifying changes.

Accuracy is the biggest advantage of wireless search

There are two major differences in material between wired internet and wireless internet. The first is that mobile phone bandwidth is always not up to the wired Internet, the second mobile phone screen is very small, very narrow, nor comparable to PC or notebook so large. This determines two features, wireless search, WAP search precision. We provide the content to be close to the user in the wireless application, such as on the internet can search some video, but on the wireless is not search, unimaginable, because such a small bandwidth can not carry some video, these two characteristics determine the wireless search and wired search the approximate difference.

The commercial value of wireless search lies in the large number of users and the intrinsic needs of the users.

From the entire user base in China, There are 120 million internet users in China, 500 million of mobile subscribers, these two figures illustrate one point: on the size of users, the mobile phone-oriented wireless internet is far more than the wired Internet, facing the problem is that the number of people in this area is very low, there are now more than 100 million mobile users online, active users but 50 million, the proportion of only 10 %, it is both an opportunity and a great challenge for us.

So in this respect must be close to mobile phone users or wireless users need to provide services, rather than simply copy and copy some of the established patterns of wired search. Because of the user's habit of use, consumption habits, including the way to read information has a huge change.

We know that PCs are not a means of communication, nor are they an instrument of payment, but the mobile phone is a communication tool is also a means of payment, but also a means of Internet access, the three-bit unity of the characteristics of the user on the phone can be paid before the wired internet, to solve the pay problem, voice communication problems, in this piece will have a very large market. (Zebian Admin01)

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