Wisdom in Big Data

April 26, 2013-27th, by 51ctohttp://www.aliyun.com/zixun/aggregation/20817.html "> Media Group WOT (World of Tech) Brand hosted 2013 Big Data Global Technology summit held at Renaissance Beijing Capital Hotel. This summit will focus on large data infrastructure and the application of the upper layer of the ecosystem, to solve large-scale data-related problems, explore large data base solutions, to stimulate the competitiveness of data mining, make the data sound. 51CTO as the host of this summit, will be the whole video, text broadcast live coverage of this data feast, more content please click on the topic: 2013 Big Data Global Technology Summit.

2013 major Data Global Technology Summit topics

De Juain Director Hongtao brought the wisdom of large data to the sharing of applications. Hongtao said that the big data without wisdom is just a data grave, with great intelligence data to become a gold mine. The core of large data intelligence is the search for new knowledge, which improves financial efficiency through four improvements in configuration, skills, knowledge, and customers.

Hongtao lecturer, the field of electronic commerce is a natural large data, but without wisdom, it is not necessarily possible to achieve large data. Big Data If you don't develop wisdom, it's a waste. For example, Taobao's freight insurance case, because it can not produce effective benefits to the insurance companies, but let them lose money, so the insurance company is not willing to large-scale promotion of the project, but as an external publicity project, but if the rational use of large data for precision marketing, insurance companies can receive revenue from customers, So there is a lot of data and do not know the use of large data.

Large data wisdom has a certain path, Hongtao lecturer shared his exclusive thinking, he believes that the data through model processing into information, information through business objectives comb into knowledge, knowledge through data mining to become wisdom. The core of large data intelligence is the search for new knowledge. The new knowledge generated by data mining can become the core competitiveness of enterprises.

Why does intelligence improve financial efficiency? Hongtao lecturer thinks, intelligent Project can let enterprise in disposition, skill, knowledge, customer obtains huge promotion in four aspects, for example, the case of car insurance claims, the promotion range can reach 2.5 times times, the car insurance electric pin compares life insurance electric pin success rate to reach 10 times times even.

Although wisdom can effectively enhance the financial efficiency, but its effect is difficult to use the traditional ROI quantification, Hongtao instructor suggested using the lifting degree (lift) relative efficiency measure. The degree of ascension should be the result of using large data intelligence to contrast the wisdom of not using large data.

Theories must be supported by cases to be persuasive. At the end of the speech, Hongtao lecturer shared a number of cases using large data intelligence, auto Sales customer segmentation, Intelligent Word operation, customer decision factor exploration, supermarket shopping basket analysis. They have been greatly promoted by the use of intelligent projects.

(Responsible editor: Lu Guang)