With 400 million users of Youdao dictionary education War

Youdao said to do education, seems to have some time, has long been not the sun under the new. But the previous attempt has been silent, never as today so looks like "the true"-Ding Lei Platform, the release of open platform strategy and product matrix, the way to finally determine the direction, took out the final version of the online education products.

What does the Youdao do?

Youdao in today's conference announced that Youdao Dictionary will be in the latest version of the app "Discovery" channel, the introduction of online education open platform.

Youdao Dictionary Advantage is its 400 million users, and the reason to choose from the tool to the platform, is to have the contents of teaching materials, video teaching content of the institutions and teachers can put their content to the Youdao online education platform, so that their mobile end of the learning content and information richer.

Specific ways of cooperation, Youdao to accept O2O, digital content sales, application distribution, online courses and other ways of cooperation, at the same time will provide partners with the corresponding content template, such as graphics and text courses, E-books, interactive answers, back words, public accounts, etc., so that traditional partners can quickly have their own content of the Internet, Into the form of a mobile or computer learning experience.

In addition, Youdao this time also launched a new product "spoken English master", using the game mechanism to help the need to speak English in life and work of the user to improve the oral level. The Master of spoken English will and Youdao dictionary, Youdao translation officer, such as a number of language service tools together, the formation of product matrix, to the user's value chain upstream extension.

The Interview Youdao VP Bauta: Youdao Dictionary online education role?

"The way we enter the education industry is that we take the user out and open it to our partners and make money by providing a variety of services." said the package tower.

According to the way the data provided, Youdao Dictionary of the total installation has exceeded 400 million, mobile end also more than 200 million. The Youdao dictionary behind is a typical technical team-initially rely on search technology, so that the crawl extracted from the "network interpretation" greatly increased the number of entries and new vocabulary coverage, one by one, beyond the traditional competitors, to win a large number of users. Until now, the YOUDAO gene is still technology and products, as for content and teaching, not the team director, they will not be involved.

"We feel that our genes are designed for product design, and in teaching and teaching, we must be a lot of online educational institutions and participants in the industry who have more experience." So we will be ' open ' as an important factor in entering this industry. Bauta said, if there is a way to do their own teaching and content, is the peace platform of the partners to compete, they do not want to do so.

In Bauta eyes, the current online education industry is still in a very elementary state, so this time should be everyone together to find opportunities, there is a user, partners do not need to go around to find users so troublesome. As for the profit model, he also hoped that a lot of partners into the platform, explore together, find the way to the cash.

"We were a tool before, and then there was a lot of discussion about how the tool software is going to make money?" But in fact we last year Q3 already through advertising profit, now the whole industry is also the tool of profit model gradually clear, such as auto and search room, just started in the vertical field, and finally extended to the transaction. So now I would think that tool software is a must, it can obtain a large number of users, access to a large number of users, we can let users into English learning. ”

But to do an open platform, so that partners contribute content, it is bound to cause the platform can not fully control the quality of content, and the content of decentralized can not give users a systematic content teaching experience, I asked Bauta how to solve this problem?

"In fact, it is still to see the user likes it, we are trying." I think there will finally be a process in which the user chooses to stay with you or go somewhere else. We've also thought about that, so we have templates, provide a more unified experience, such as the partner to provide the pure content through the template to make suitable for the mobile end of the experience of the exercise, or on the side of the teacher to explain, while playing the PPT, these are not expensive flow, suitable for the mobile end of learning. ”

"We still want to put more suitable for the mobile end user experience, because education should not only be teachers to teach students, the teacher is only a small piece of lecture, the teacher finished class you have to practice it?" Need feedback? And then keep on looping. The teacher only takes up a small portion of the students ' study time. Then they will watch a lot of video after class, or do a lot of reading, so the main problem we solve is to provide some basic parts, so that teachers and educational institutions can put their own things on the mobile side. ”

"Are you positioning yourself as a secondary role in mainstream teaching?" I asked.

"What we do is complement the traditional lectures. Because students still need to do exercises to do extended reading. Bauta says he thinks internet companies can do a lot of things in online education, for example, many of the things that have been done on the web before, now technology can be done, including speech recognition and system scoring in spoken English, and products like Siri, we can flirt with it and talk to it, Can the study of spoken English be automated?

"In the process of language learning, teachers and students to self-study ratio is 1:9, the traditional enterprise in thinking about how to solve 10% of the teaching part, but 90% of things, whenever there is a way to improve it a little bit, is very efficient things." I think there is a lot of opportunity for internet companies in this area. "Bauta said.