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Preface: Hello, Welcome to KINGCMS Local Portal Webmaster interview column. This issue we interviewed is the webmaster of Zitong People's Life network. This interview, Zitong People's life site long to share his organization's wonderful offline activities, as well as a teacher to the local dedicated service, the interest of power for the Zitong people to pay the spirit is very moving.

Moderator: Please introduce your story with the website first.

Zitong People Life Network: I am a teacher, I have always wanted to do local station, but we are here rural county, the population is only 380,000, the development is very slow, did a few years, stopped, this site was founded in 28-1-2010. At that time the Internet management is very strict, feel local people on the Internet to find local information is inconvenient, began to create this site. The site has been concerned about the people around us, pay attention to people's livelihood.

Moderator: How did you advertise the website since it was founded?

Zitong People's life network: mainly through Word-of-mouth, activities, posters, leaflets, holiday blessing message. Once and Unicom company did once, I hang their ads on the site, they maintain the computer on the top of their homepage set to the default page, but later for some reasons did not cooperate.

Moderator: I see the forum there is a website members and their QQ group of uremic patients Yiao Zhifu donation activities, really good love, people moved, how the original plan? What about the event?

Zitong People's Life network: Yes, in June 10, the organization of Web site members and their QQ group for uremic patients Yiao ZHIFU donation activities, Xinhua, Sichuan News Network, Mianyang Evening News, Zitong television several times, his family particularly poor, after the webmaster, many people, website members, the group of positive response, donated more than 10,000 yuan, and help them install doors, windows, electricity and telephones. We used the site and QQ group to carry out the initiative, and get Zitong the vast number of netizens to respond positively, have to make donations for Yao, donated materials, drove to visit. Zitong People's livelihood network not only through the Internet to call on the successful organization of a Love campaign, the event triggered by the social effects of Sichuan online, Mianyang Evening News, Mianyang City Information Network, Zitong television and Xinhua news reports, not only in the local formation of the topic was widely studied, It is because the national network media coverage of the national netizens have known in Sichuan there is a love of county-level portal community, it brings not only the promotion effect, but also to the site to bring Word-of-mouth, enhance user stickiness.

Also, at that time, we also organized some members of the website to visit his home, I wrote news, patted his home specific situation, in the site, and Zitong local QQ group, each unit QQ group, carried out propaganda!

Moderator: I have noticed that the website has a "car world", you have organized a club of friends? Please tell us more about the organization and development of the club.

Zitong People's Life network: YES! The website organizes Zitong County bicycle enthusiasts, set up seven Qiqu cycling team, Zitong County Bicycle Association, I am the Zitong County Bicycle Association vice president. Now everyone advocates energy conservation and environmental protection, health cycling! We have organized a ride through posters and cycling events in various townships and Zitong County on the October 22 bike ride. At that time riding pedestrians or relatively few, I set up a QQ group, and organize the fans in the Zitong in the streets of the formation of riding, display riding style, every morning, every afternoon on time to organize, and carry out rich and colorful cycling activities, play basketball, ping-pong, badminton, members participate in the enthusiasm is very high, we hope that more organizations such activities. We have received the support of the Zitong County Government, the Education Bureau and the Youth League, and released the documents through our beneficial activities. August 8, we organized turn people to celebrate the establishment of the Zitong County Bicycle Association, and Zitong County Public Security Bureau, sent a police car to clear the road to us, to maintain order, the implementation of traffic control. In the website vigorously develops the propaganda, the rider from several people, develops to now 500 people.

Moderator: So did you organize other offline activities?

Zitong People Life Network: Yes, but also organized a lot. Last year's New Year's Day and Zitong County Youth League held a cute baby selection activities, is also planned in the near future and the youth League to hold children's barbecue activities. Also organized to feel the great changes after the disaster, picnic activities. My website also has a "volunteer" column, this activity I have not carried out, is still in the convenor, later through the participation of everyone, make some meaningful activities.

Moderator: Then please describe exactly how you plan and how to advertise it.

Zitong People's Life network: These activities are my planning, I was thinking about, not only pay attention to social benefits, but also have a certain influence, stationmaster has not how much capital, both save cost, and do publicity. So consider, as far as possible, cooperate with the Government, they give policy, we organize people, then, local TV stations, their own news resources are limited, they are willing to give us publicity reports. Like the government is very supportive of these public welfare activities. Then, we write a good plan book, do publicity posters, 10 yuan A, about 25 posters posted on the county seat, we try to set the activity time at the weekend, about three or so, posted posters propaganda, and in the site and Zitong local QQ group mass publicity. There is also the use of their own QQ space, Micro Bo these favorable resources promotional activities. Let local members know about the website and participate in these wonderful activities. The participation of netizens is more positive. After the event of a large number of wonderful photos posted on the website, forwarded to the QQ space, micro-blog, and to share.

Moderator: So, do you organize these activities to find sponsors?

Zitong People's Life network: Find some local sponsors, but, Zitong the inland County, many sponsors ideology, still very backward, are unwilling to pay how much money. However, we try our best to make use of these advantageous resources to do publicity. Now a local brand of wine, just let me plan to do one, Zitong cycling slow cycling competition. We through the mutual promotion of resources, and constantly expand the impact of the site, penetration.

Moderator: So what is the current site profit?

Zitong People Life Network: The current site is not how to profit. Advertising is also mainly used for free nature. Now our website homepage, Banner gives them 5000 yuan a year, they must feel expensive. The cost is low, I do not want to do, if the current low-cost advertising, you will find it difficult to lift the costs. So now the main use of the Web site Alliance advertising, local small county, we mainly use the temporary non-profit, through these alliance ads, basically maintain the site to survive. The words of the Alliance advertisement mainly uses the Baidu and the GG advertisement, when good, approximately monthly advertisement income can be thousands. I plan to go shopping with the city mainly later. The site has now reached a cooperation agreement with local supermarkets, using their ready-made logistics channels, mainly to do after sales, the supermarket products in the site can be close to wholesale price sales. This is more reliable than they are shopping on other websites, and there is no worry after the sale. The price is also comparable to their online, and may even be cheaper. In this way through sales profit, promote local advertising, good Word-of-mouth publicity.

Moderator: The interview is nearing the end, can you reveal the next direction of your website development?

Zitong People's Life network: currently in the time and funds are not enough investment. After the main network sales to provide Zitong information inquiries, so as to facilitate Zitong users to find Zitong information.

Moderator: Thank you very much for your sharing, for your that part of the spirit of service for the local people moved, I also learned a lot! If your friends have time can Baidu search under Zitong people Life Network, if you want to contact him directly can add his QQ 31456653, learning Zitong People Life Network webmaster of this selfless dedication of the spirit ( If you also want to share the story of the process of running the local portal site, welcome to the interview dedicated qq:2500043843. No threshold, do grassroots webmaster practical interview.

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