With no Chance change

You can become a failed product manager if you keep the idea of changing direction and strategy of the product. The market changes quickly and you need to be able to adapt quickly enough. Of course, the world itself is fast changing, therefore, product strategy should also "keep pace with the times." Now applies, but does not represent the future (What works one week might not work the next). People who complain about the changing direction of products are just because they are stuck. So they need to learn new ways of working. As a product manager, after a flash, you have to be able to change your mind and react to the whole team.

As an excellent product manager, for the product development vision and direction, only when necessary to make adjustments. Adapting to market changes is essential, but it must be carefully adjusted and changed after careful deliberation. The key to the success of a product is to have clear and specific goals that are understood and accepted by all members of the product team.

The changing direction of the project is the most frustrating for project members. Let team members drive the success of the product, they need a clear, understandable strategy and goals. If the strategy and goals are constantly changing, the product development team has no way to propose new and improved recommendations to the product. Energy is wasted in pursuing flashy aspects. Because of concerns about the direction of the product, the results of previous work will be discarded, team members will work negatively, questioning their value in the product, thereby attacking morale.

Good products have unique, valuable and scalable features, or standards (distinctive competencies). The uncertainty of product direction will only lead to the product does not have the above standards, product managers can only find a viable product strategy and tired. In contrast to the development of good rules and step-by-step product reform, product managers need to take action on existing problems and solve problems at a higher level when the product direction is changeable. Don't try new directions for another two weeks and stop all new developments for the time being. Take weeks or even months to study products, develop product strategies, articulate new visions, and support users and internal shareholders.

Agility and adaptability do not replace a clear, consistent, consistent goal. If a product manager fails to develop a workable product strategy, it will not only help the product, but also lose credibility with the development team and the product stakeholders. A good product manager will make a clear vision, and continue to focus on it, only when necessary to adjust and change the product strategy slightly.

==============================================================================

PS: In the creation of each product, the leading product manager will have a certain vision. When the vision is accepted by the team, it is centered on the vision as it increases or reduces any need. Sometimes, the product manager or boss will unconsciously to the existing hot features hard to plug into the product, into a demand-led vision, put the cart before the horse. All the requirements and functions of products are to achieve the vision of the product, so now the popular demand subtraction, not to let the product less function, but only to increase the required functionality.

Vision, is the hope that products can solve the user what problems, is a big goal. Then the market changes, need to adjust, more is the way to achieve, the path. New technology, new features, can be a perfect vision tool, change is the tool, unchanged is the goal.

The Bitter tea

Original link: Develop and maintain a consistent product strategy

Text for the Internet Some things compiled, reproduced please specify.