With the advance of the following reform measures, such as the first-pass certificate and the registered capital recognition system

Since the beginning of this year, with the reform measures such as "first-pass" and "Registered capital recognition system", the threshold of entry into the business has been reduced and the enthusiasm for entrepreneurship has been rising. and the Internet industry with its high yield, high-tech appearance, but also attracts a lot of young entrepreneurs into this field.

However, in the recently held Guangzhou "2014 China Ridge Competition", "Southern Micro-road Performance" Observer Group, Innovation Valley founder Xu Hongbo in an interview with this newspaper that the Internet industry early entrepreneurship is "escape." In order to improve the entrepreneurial survival rate in a region, local government guidance may be an important factor in the future.

Many entrepreneurs who took part in the last year and signed up for the Southern Mobile Internet Entrepreneurship Competition believe that the O2O model, or the new entrepreneurial opportunity, emerges with the development of mobile Internet. Some contestants think that mastering the O20 advantage of a subdivision or "the way to settle down".

"95% electric dealers are living a miserable life."

Alibaba recently listed in the United States Nasdaq, MA Yun became China's richest man overnight. However, many internet practitioners in the southern Micro-Roadshow group believe that Ma's success does not mean that the success of the industry is easy, in today's Internet tradition field, want to make a world has been more difficult.

Last year came to the South China Sea to participate in the Southern Mobile internet Business Competition in Shanghai Kua Krypton Finance is a B-round financing enterprises, its CEO Maarten that "escape" has not enough to describe the current Internet entrepreneurial environment, "50,000 enterprises can have a success." Some small and medium sized internet companies, he argues, have lost hope of growth, although they have not officially closed down. ”

When it comes to Internet entrepreneurship, we have to mention the current most prosperous e-commerce. "From the data we have recently, 95% of the electricity dealers are living in agony," he said. "South Micro-road Performance" Observer Group in the Park operator representatives, C-era Internet Industry Park deputy general manager Lipopo combined with the local situation, the current electric business environment is relatively grim. He and Foshan electric business practitioners, found that many entrepreneurs have said "in the job for Ma Yun." He believes that because all the rules of the game are Taobao, the cat in the formulation, and this rule will change irregularly, it also indirectly affected the survival rate of the electric business enterprise.

Low entrepreneurial threshold, raising mortality

Entrepreneurship is a systematic project, involving all aspects, any position of the short plate may lead to entrepreneurial failure. But why does the internet industry have a higher death rate than other industries?

The particularity of the Internet industry is considered one of the reasons. In Maarten's view, internet companies are a light asset industry, far more risky than traditional companies, and other manufacturing companies can cash in on the equipment to reduce risk, but internet companies have only a few computers, so many of the less powerful people come in and raise the overall rate of Internet entrepreneurship.

The contradictions between the founders of the company are also considered to be a cause of high corporate mortality. The entrepreneur who signed up for the Southern Mobile Internet Entrepreneurship Competition said that, especially those companies that were set up for two or three years, are at an important decision point, is it to continue to operate or to sell away? This critical juncture, if not handled well, can also lead to the death of the enterprise.

However, the most critical factor is probably money. Lipopo thinks, some traditional enterprise transformation wants to do electric business, but a lot of things dare not let go, finally lead to lack of stamina. In addition, the electrical business of entrepreneurship does not have a formulaic approach, there is no law, many traditional enterprises have been burning money, but can not see when the head, many people do not dare to do.

New opportunity: Mastering the advantage resources under the O2O line

A few years ago, the Internet circle Popular a word called "life, Death, Tencent", meaning that Internet startups face the first question is "How to produce", the second question is "How to die", the third question is how to face such as Tencent, such as the replication of some giants.

However, with the development of the mobile Internet, some new models have emerged, such as the recently popular O2O. Many internet entrepreneurs who competed this year said the model was hard to replicate by pure Internet companies such as Tencent.

One reason is that compared with traditional Internet products, O2O is involved in various industries, insiders, marketing practices and customer groups have a huge difference; the second reason is because the industry suitable for O2O is widely distributed, and then the power of the Giants can not be arranged nationwide, This creates opportunities for O2O companies in some places.

In addition to environmental changes, local government guidance may be a more important factor in the future in order to improve the survival rate of internet companies in a given region. Xu Hongbo that the future with the advent of the national entrepreneurial Wave, the entrepreneurial index will multiply, so the failure rate will be higher. In addition to a handful of "gene mutations" such as Ma Yun, the government should optimize the Internet entrepreneurial environment in the region and guide the improvement of the average success rate.