With the appearance of short board Apple Watch can be subversive?

Don't give the user too much choice, we will only provide the best one. --Jobs

Apple's iphone overturned the phone, the ipod turned the music, the ipad overturned the computer, Cook's Apple Watch, could be turned upside down again, become the leader of smart watches, the best one for the user?

Beijing time March 10 1 o'clock in the morning, the apple "Spring Forward" conference began. In addition to the 12-inch new MacBook, the most anticipated Apple Watch has finally been released, the first of its kind since Cook's apple. To ensure success, Apple also made the mainland China the starting place.

duang! Limited edition starting at 74800 Yuan

The Apple Watch uses a sapphire screen, a button on the side and a knob. Available in 3 versions: Apple Watch, Apple Watch Sport and Apple Watch Edition, the dial is divided into 38mm and 42mm, and users can tailor different dial styles according to their preferences.

On the functional side, the Apple Watch is also more of an "auxiliary display device" role. Need to cooperate with IPhone5 and above mobile phone use. In addition to the weather, calendar, installation music, telephone, through the wireless transmission of pictures, expressions and other functions, health is its main function. The Apple Watch can record the user's health data, including exercise, calories, fat burning rate, etc. In addition, the Apple Watch also supports Third-party-developed health software.

The Apple Watch payment function previously mentioned by Mr Cook is a near-field communication using NFC technology.

In terms of endurance, Apple did not give the user too many surprises, ordinary working hours only 18 hours. The apple explanation is that it will be easy for users to recharge their batteries at night, but this is clearly not a satisfactory one.

For the most concerned about the price, the current Chinese official website has announced the price of related products, Apple Watch Sport version of a total of 10, starting at 2588 Yuan, the highest 2988 yuan, Apple Watch a total of 20, starting at 4188 Yuan, the highest 8288 yuan; Apple Watch Edition version of a total of 8, starting at 74800 Yuan, the highest 126800 yuan. In this respect, netizens call again to the season of prostitution.

The next chapter of the Apple story?

Last September, Mr. Cook said the Apple Watch would be the next chapter in Apple's story. Prior to the announcement, Apple's official match was played with Apple Watch's promotional pages and videos. Some netizens began to feel: this propaganda, looking at the impulse to buy.

Global Smart watch shipments are expected to grow 511% this year, from 4.6 million last year to 28.1 million, with the highest possible global sales in 2015, according to a survey published by Strategy Analytics, a market research institute. Become the world's largest smart watch supplier, accounting for 55% of the global market share.

Morgan Stanley expects Apple to sell 30 million smart watch products this year, and Apple Watch will build a consumer's overall understanding of smart-wearing devices.

From the market research institutions, the Apple Watch market prospects, at least the listing can occupy half.

Beauty value, price is spit groove difficult to subvert watch cognition

However, Apple's insistence on a square dial has been abandoned by netizens, and some of the fruit powder has expressed disappointment with the square dial. Sticking to the square dial is not just an apple, Samsung's Gear Live. Xu Qinsong, Huawei Consumer BG vice president, said the round watch was still the most popular shape through user research.

TMT Industry senior Analysis Shizeng also said that, because of brand consumption inertia, the Apple Watch will have a large sales, but the table design is very ugly, cottage feeling full.

"It lasts for 18 hours, and it's going to be recharged in less than a day," he said. Netizens complained.

The endurance problem has been the subject of smart wear equipment, limited by the current battery technology and smart watch shape, and the endurance is difficult to protect. Netizens have been expecting Apple to make a breakthrough in this regard, but from the actual point of view, Apple did not give users much surprise.

In addition, there is no killer application in application. The Apple Watch did not get rid of the embarrassing situation of "auxiliary display Devices". "A little chicken, can buy can not buy, bought perhaps more is to show off." "A friend said," The function of the watch is to see the time and display identity. For those who want to show their identities through their watches, Apple Watches are too stylish, and for those looking for time, it's a beyond to be worried about the black screen every day for a long time. ”

Appearance, function is spit trough continuously, the last price appears, Netizen is also a burst of exclaim. The limited edition price is 126800 yuan, the ordinary cock silk is not up to.

Cook has been trying to get people to wear their watches through Apple Watches, and the industry has been expecting Apple Watches to lead the industry. Now it seems that Apple also needs to solve the problem of endurance and killer application, otherwise, it is difficult to talk about subversion, difficult to talk about change. (Tri Yuxian)

(Responsible editor: Mengyishan)