With the development of e-commerce, consumers ' experience is becoming more and more important.

Speech: The development of E-commerce today, consumer experience is becoming more and more important, to some extent, even can be said to be the lifeline of business. Because this is closely related to the flow of traffic, and as a power provider without the flow of people without breathing as deadly. The internet age, who can seize the user, who will be able to successfully card position. In the early days of e-commerce development, as a result of online shopping for less than demand, electric business enterprises to go through a short period of the flow dividend, now e-commerce development, large platform, vertical independent station everything, online shopping is dazzling, but the flow cost has soared, high, then how in today's opponents ring, The flow of expensive industry environment to do their own consumer experience system, so as to achieve the purpose of retaining customers, transform the flow of good? This issue sent to the network Division for everyone invited to Hangzhou Poly-Potential Enterprise Management Co., Ltd. General manager Wu Dong for everyone to share the construction of consumer experience system in all aspects.

Send a network of famous ID @ a Hugh Brother V is sent on behalf of the network senior send friends, since the beginning of the 2011 register sent to the generation, for the sending of 53 themes, 34 articles on the home page, which has 19 dry goods. He is humorous and talented, has eight years of experience in the retail and service industries, three years of advertising industry experience, three entrepreneurial experience, is the first batch of E-commerce Park operators, now Zhejiang, Jiangsu, Anhui and other five provinces to manage seven E-commerce Park. As an invited guest of the 2013 annual conference platform for large sellers, it was very impressive to make an excellent speech titled "How to Build the consumer experience system" at the 2013 annual congress. The main ideas of the speech are as follows:

Speaking industry:

I would like to cite an example, I do not know whether you have tried, no obstacles in the open space, close your eyes to walk, you will be very nervous, involuntarily open your eyes, you will feel fear. The problem itself won't make us fear, you know I'm short of money today people, but the future of uncertainty is really let us fear of things, I hope that through today's sharing to let you see a little farther, can let everyone see a year or two years three years later, see a little farther, may be the stage of the problem is not a problem, The real problem is something that is directional.

Talk about the user experience:

What is this? We all know, liv, how many people have bought Liv's products? Few。 Customers need to buy products, most of them know, have experience, but did not buy products in Liv, then the problem is where? You can imagine it. The second one we mentioned earlier, this is three squirrels, in three squirrels bought products, raise your hand, but do not know to raise your hand, the vast majority of people know three squirrels, but did not buy three squirrel products, this is a relatively positive phenomenon, we think about this reason is there. Guess what this is doing? I asked a friend what it was, this is not Maria Women's Hospital, this is the seabed fishing, in doing manicure, do more than 10 years of retail and catering services, I have all I can find to find out, I found it is a very interesting company, Hotpot is a very standardized, no difference products, Did he find it interesting that he finally sold a reputation for service? Obviously eat hot pot, but by service famous, have you ever reflected this problem? Well, one last example, not too much, this experience I guess we have been experiencing for several decades, and do not know what you are experiencing this experience? There should be a lot of publicity. Because I think it was written, in Beijing or a little more cautious, because the barbarians have gone in, and then to stay 15 days already, I added a word after the "people", "people" followed by a word is a "coin" word, he is today to serve.

Talk about the consumer experience:

What do I mean by that? Consumer experience is very simple things, many people think it narrow, I just buy products, is catering, but finally found that the scope is not limited to the customer service experience is a very large number of dimensions, and finally you will find that the consumer experience is what? Consumers from different dimensions of the enterprise perception, there is contact point where there is perception, there is enough to perceive consumer experience. No one has ever bought olive oil, or three squirrels have a better impression. I divide this into three broad categories, namely, services, products and information. Is that the customer touches your things, will not jump out of these three boxes.

Talk about the experience system:

After this three-point speech, the whole structure of this net diagram, very interesting phenomenon, in the first dimension, three lines are issued from the product, so the product is the most important part of the consumer experience system inside the core of the link, he and customers, employees, suppliers, and the relationship between the people in this dimension, most importantly customers, Your services, your products and information are eventually pushed to the customer, so it is the two key elements that make up our core. This is also the core of my summary.