With the help of Advertising Alliance, the web game is flourishing

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Video games are becoming an important part of the emerging Internet. Occupy the largest portion of the Internet's online business in revenue, surpassing music and video. "This is an observation by Colinsebastian, an analyst at the International Market Research Institute, of the online gaming industry," Lazardcapital.

Market share of online gaming industry

2008 China's online gaming market accounted for about 27% of the world's share, ranked second, the United States topped 29%. According to the development trend of the global online game industry, the market share of China will increase by about 5% per year.

According to China online game industry Development Report, 2008 China's online game market size of 20.78 billion yuan, an increase of 52.2%. 2009 China's online game market is expected to grow by 49.6%, to 31.08 billion yuan, to 2011 Chinese web game users will reach 34.8 million, the annual composite growth rate of 84.6%.

The new challenge of online games is not only the innovation of research and development technology

Under this kind of high growth situation, also contains the high risk crisis. At the same time, the development of web games is constrained by the industry norms, facing the reform reality of the fittest.

How to avoid being eliminated by the market, how to adapt to the concussion of the industry, is the strategy of 2009 years to consider. Web game is not a mainstream game, the challenge is not only the development of technical innovation and industry norms, as well as market occupation. The 2009 game market should focus on tapping the needs of niche markets, and niche markets are mostly hidden in small and medium-sized sites.

"Wine is not afraid of alley deep" marketing concept has become obsolete, a good product to be widely known, more important or operational strategy, operation can not be separated from the spread of advertising.

The force of the East Wind in the Network advertisement Alliance

Because of its sensitivity to the market, the quality of the website, the effect of advertising and the deep understanding of netizens ' habits, the Network Advertising Alliance has formed a unique advantage, which has been favored by advertisers in various industries. In particular, online gaming industry, more optimistic about the resources of the website has a rich advertising alliance. such as "Shengkoda people" "Blood Three Kingdoms" "Martial Arts", have chosen to publicize the media as the representative of the Advertising Alliance, because these representative alliance established a long time, brand credibility, the market is mature, strict quality control regulatory norms, and has a wide range of resources of the site.

The advantages of Network Advertising Alliance

According to the survey, each mainstream advertising alliance currently launched online games ads as many as 100, less 20 Lai, to promote the mainstream of the media as the main representative of the Advertising alliance has reached the height of more than 100. This benefits from the online game industry's positive growth, but also with the network Advertising Alliance itself is not unrelated to the industry characteristics. Several characteristics of Network Advertisement Alliance:

Real-time and flexibility: through the Advertising alliance to provide statistical data, real-time query in each of the time period of the audience, can be added to modify the content of advertising to adapt to the adjustment of marketing strategies; the production cycle is shorter than traditional advertising. No time and space constraints, 24-hour non-stop hanging on the site, anyone at any time and any place can browse these ads. Users can also actively search for information at any time.

Interactivity and depth: Advertising alliances allow ads to be launched at the same time in a hundred thousand of different categories and regions of the web, and within a short time span nationwide. Users can take the initiative to get the information they think is useful, or they can get more in-depth information about the ads through the links.

Data analysis and Effect tracking: according to the statistical data of the system analysis of the ADS browse volume, click Rate and other indicators of authenticity, can accurately statistical advertising effect, to prevent cheating and malicious clicks better technology and flexibility.

Diversified advertising, cost-effective: advertising in various forms, can be written, images, sound, three-dimensional space, virtual vision and other organic combination, so that advertising information can be more fully disseminated. And the price is relatively less than the portal station a large section, the effect is very good, the high cost performance can be seen.

The advantages of Network Advertising Alliance can be seen, it is not difficult to understand why online games operators so green eyes have added.