At present, the heat of the intelligent TV is not eliminated, another hot word "4k" constantly shocks people's sight, the limelight is flourishing. As manufacturers roll out the stalls of 4k TVs, February 26, the Internet TV service provider hundred-vision, the first announced the launch of 4K set-top box, to 500,000-hour program source for support, supply 4k video streaming content; domestic digital video industry leading enterprises with the continent also released on March 18 the fastest 4K "Super Clear Monster" Fly to see 2 set-top box, to the top configuration, suitable for all over the radio and television customization and perfect interactive experience for the bright spot. One side is the operator side is the radio and television integrated service providers, the two seemingly in the industrial chain is complementary cooperative relationship, however, the advent of the 4K era, the industrial form is also quietly changed, previously seemingly unreasonable phenomenon is becoming reasonable. Hundred-vision from the front and through the industrial chain to build a closed ecological first to see the hundred-vision, it has a strong industrial background, but before relying on the Shanghai and the surrounding areas of the IPTV business, the strong coverage of the rich and ample, the power of the Internet television, from its commercial interests is tantamount to the right hand and the other, so, The Internet TV business has been more of a "card bit" for blockbuster, an extension of the back-end content transfer operation to the front end. Why does the company introduce 4K hardware products, doing what the original hardware manufacturers should do? In fact, the integration of content to the hardware terminals, the closure of the entire industrial chain, is conducive to control product quality, to provide users with a more complete and good user experience, enhance the threshold of competition. This point is now the world's largest market capitalisation of Apple can support it, but because of its need for strong resource integration, research and development capabilities, the industrial chain control requirements are high, so its interests under the premise of a huge hidden risks, which also shows the intentions of the hundred-vision. With the state from the front and then fusion terminals to build TV Internet ecology with the state of the industrial concept and the opposite of the hundred-vision, this is a dedicated digital TV set-top box, interactive digital TV system hardware manufacturers, in the standard decentralized radio and television field, with the continent has a profound hardware research and development and local radio and television adaptation of customized hardware experience, In recent years also from the development of satellite communications equipment to coship brand mobile phones, OTT TV, OTT box, such as digital video product development, production and sales. Relying on radio and television as the basis, integration of all parties business, is committed to creating TV Internet ecology, aiming at smart families. With the continent to launch the first multi-screen interactive technology-touch to see, through the screen screen interaction bottleneck, innovative solution to the problem of television control, for the wisdom of home Central Television functional expansion lay the foundation. At the same time, the introduction of a series of hardware and software, to open the television as the core TV internet era, which is from the front-end hardware and software back-end content operations in-depth. It focuses on the vertical integration of the industrial chain, with the continent focused on the horizontal integration of industrial chain, 4K large-scale popularization, both before and after the launch of 4K set-top box products are naturally want to rob the "card" user entrance, this strategy is also the value of all manufacturers, once the user habits, natural its corresponding ecological will be gradually established, Therefore, it is not difficult to understand the intentions of both sides. Specifically, the Hundred-visionOutside the release of 4K set-top boxes and 4K video "content", "Operation", "terminal" the overall solution, seemingly comprehensive, but because the 4K is only just beginning to start, the video source should not only meet the 4K standards, while compatible with radio and television transmission standards, in order to provide users with a complete and comprehensive 4K experience, so the industry response general; And with the state to fly to see the release of 2 set-top boxes, radio and television 4K development is highly concerned by the industry, has been deep in the broadcast of the same continent will borrow power. Radio and television has the country's largest TV user base, and with the state will launch the "radio and television the fastest 4K set-top box" will undoubtedly be able to cooperate with the radio and television in-depth, faster product popularization, but the radio and television is still to be bought time to verify. In summary, both sides have advantages and disadvantages, the "smoke" of the 4K War brings hot spots, for consumers is a good thing.
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