With the state of electronic confidence to end the "box war" music is not pressure

Panorama September 18, the day before the Mid-Autumn Festival, with Chau Electronics (002052) in more than 30 media simultaneously published the "Afternoon", let has been quiet for some time the "TV box" concept unit again received attention. In the afternoon of a full version of the newspaper, Yuan Ming, chairman of the Zhou Electronics, wrote: "A certain view, a certain meter set-top box, tomorrow may be your last mid-Autumn Festival." "With the Continent Electronics: confidence in the afternoon of a few figures, expressed the Yuan Ming chairman to" End Box war ", unified Box River of determination and confidence.　　Obviously, the country's largest set-top box manufacturers, and did not see the music network, millet these rookie look down. September 23, the same Chau electronics will be released in Beijing, its new generation of set-top boxes. To the music network, Millet cannon, that this set-top box is part of the "Internet TV box" category, will be the main intelligent, interactive, network card. Prior to this, the same Chau electronics did not disclose any details about the TV box. September 18 "Afternoon" advertising published the same day, with the state electronics Dong Ye Xin in the world to receive wealth channel telephone interview, on the "box" details characteristics, can only be said after 23rd.　　It is noteworthy that the same Chau electronics has been the main set-top box is radio and television cable TV set-top box, has not been involved in Internet box products. So provocative advertising, does it mean that the same state electronics think that their boxes, other TV boxes will be hit? "This is the case," replied Dong Ye Xin. "Le Video network: No need to challenge at present, a single A-share company to do TV box on the network, the number of Chinese media, Jing Lun electronics, song Hua cable and so on."　　With the continent electronic mouth "a certain view" is the video network, the company Dong Full queen-size saw the "afternoon", but he said he did not know the specific situation. In the eyes of full queen-size, with the continent Electronics is a hardware company, and the video network is an integrated approach to the Internet, both sides have their own play, each has its own advantages. "This provocation, we do not need to fight, there is no need to answer."　　Full Queen-size said on the phone. Fierce opponents, the music network a calm. Dong Secretary full queen-size that, with the state Electronics and music video network main market and consumer groups are not the same, with the continent of electronic do is ordinary home users, le video network do is the depth of Internet users. "Stress, it should not exist." "I don't think it has much effect," full Queen-size said. "December 2012, le Video network released its first generation of TV box C1, the following year two quarter released an improved version of C1s, its biggest selling point is that, through the box, users can at any time in their own non-intelligent TV watching the huge genuine video library.　　It is said that the first 50,000 sets of video boxes were sold out in less than an hour. Analyst: It remains to be seen that many industry analysts are surprised by the high profile of the same continent electronics.　　In the eyes of some researchers, with the state electronics "lack of internet genes", the chairman of the High-profile War, perhaps its TV box is "Killer" application in the inside. State Securities Industry researcher Liu Yan that the same Chau electronics such as traditional radio and television set-top box manufacturers into the Internet set-top box,will face two uncertainties. The first is the competitive pressure from Internet enterprises, followed by the new development direction of industry. The future of TV box into the smart TV is the general direction, music Network, millet, Archie [micro-BO] and other Internet companies have been with the TV manufacturers to develop intelligent TV, smart TV will be tens of millions of a year to replace the traditional TV. Liu Yan judge, the television box that realizes the network function specially for the traditional television, its market life is not too long. (Panorama net/li)