With the strong expansion of search engines, the role of key words more prominent

Absrtact: With the search engine's strong expansion, makes the keyword function to become more and more prominent. Even because of the pace of human social life, information demand has shown a trend of diversity and fragmentation, the key words have been extended to the traditional media and public life of various parties

With the strong expansion of search engines, the role of key words is becoming more prominent. Even because of the pace of human social life, information demand has shown a trend of diversity and fragmentation, the key words have been extended to the traditional media and public life in all aspects.

With the strong rise of the search engine, the key word became the network marketing pronoun

From the website information provider's point of view, the keyword (keywords) is the content of the Web page (article information) concentration and index, it is easy to be understood by users of the simple language of the site content of the summary, is the search for users and search engine self content display and promotion guide.

Help search users and search engines the first time to understand the content of the site information and services provided, this is the role of key words. It can greatly improve the users search accuracy and search efficiency, thereby improving the site's user experience, while greatly improving the efficiency of the search engine. Therefore, a good keyword can lead to users, Web sites and search engines to win the results of more than three.

Because the Web page keyword from the content, keyword optimization and content inseparable. Remember Zac when talking about their blog keyword optimization is very natural to say: "No other, I was all SEO professional content to write their own understanding, the key words are included in it (probably meaning)."

This is also the search engine hope that the majority of webmaster, seoer use of the White Hat SEO Method-The continuous release of the unique original content, article information in the nature of the key words, such as the index of keywords leading to natural and user experience good keyword rankings.

But this is only the search engine's wishful, in most stationmaster, SEOER eye, this is completely "the direction is always right, the road is always wrong".

Because only well-known to the public, and continue to search the industry hot keyword can produce huge search engine traffic, can bring considerable commercial value. And this, it means fierce competition. Therefore, bypassing the most difficult to do, the most "reflect the core value of the site" of the unique content system to build, go straight to the theme, aiming at their industry the most commercial value of the keyword fuss, not only copy content, and even with the competition to optimize the keyword, followed by the competitor hair outside the chain has become more unknown small and medium Web site network Marketing shortcuts.

This created a variety of sites do not pay attention to "reflect the core value of the site" site content system construction, "an eternal article a big copy" of the homogeneity of competition-whether the brand site, or not well-known sites, whether the search engine advertising site, or SEO site can not be immune. In the absence of a single word, "a cane has been chewed up by hundreds of people, and there are people in line to chew".

Is the content still important in the current era when the keyword continues to be popular?

This is not the worst result, because the search engine keyword ranking is very limited, and the contention for such keywords search engine effective ranking site is too many sites, "around the key words" and "follow tactics" is not enough to ensure that their site ahead. So, to get a piece of the sugar cane before it's eaten by others. Some websites "Shang", resolutely chose a variety of "content is meaningless interspersed keyword" of the garbage outside the chain, try to come down the effect is good, so a variety of spam network, with a webmaster words is: "This is no way, who called Baidu to eat this set it!"

But such results will inevitably lead to the overall search user experience of the decline, for the vast number of small and medium-sized sites, the most direct impact is the search engine ranking costs greatly increased-if the content of the same, then the credibility of the authoritative site is further magnified; No new content also led to a significant increase in the rate of jump out of the site. More lethal is, a large number of the search content is not found, directly prompted the search engine to establish their own powerful and credible content system, in more search engine keyword rankings to make their own page ranking "always in the front", which for small and medium-sized sites as a whole, is the real biggest bad news.

by heart, "around the words of the idea is not wrong, because any industry site concerns are limited, such a site operation strategy targeted to the site's more power to focus on the topic of the user's most attention, not only a" concentration of strength Shenyang "wisdom, And it fully embodies the characteristics of the network media interactive communication.

But, "focus on the key words" is not equivalent to ignoring the most "reflect the core value of the site" website unique content system construction, the site content system as a dispensable of the chicken is the opposite, it is required in depth to understand the development of the entire industry on the basis of a new user to reshape their unique web site content , the formation of their own web site unique narrative style, to meet the needs of users to the maximum.

Take Matt Cutts and other people repeatedly praised the "can stir" site, as a small business site, it involves the key words are all similar sites are concerned about the keyword, the competition is also fierce. But "Can you stir it"? The website has built its own unique content system with an unusual way of keyword presentation, fully demonstrated their own characteristics, the process must have a variety of difficulties and hardships, but they overcome the difficulties persisted, so that more users intuitively feel the strength of their stirring point.

This seemingly plain simple, in fact, is not plain simple "around the key words", the final result is not only the industry hot keyword ranking has been high, and more positive direct result is formed only belong to their own a series of brand keywords. To know, and the general industry hot keyword comparison, such a brand keyword search users not only a lot lower, but also more than the general industry hot keyword can bring direct sales.

In this way, "around the key words" idea is right, but how to jump out of the "content is just meaningless interspersed keyword" simple thinking, to make their own characteristics, and adhere to, to create their own unique brand keywords, is our thinking of the problem.