With video site High-profile launch of their own brand or OEM Smart TV strategy is different

Prior to the joint Fuji Kang to launch its own brand TV, then Archie and Tcl reached a deep cooperation, the introduction of Archie Art "OEM" smart TV. According to sources said, Youku potato it does not make "OEM" plan, so the future will not appear so-called "Youku potato TV", users can see is the intelligent TV deep integration of cool potato video service.

A few days ago, in the Youku potato Guangzhou recommended meeting, Youku Potato CEO Koo said he would also enter the field of smart television, but did not disclose details.

Liu Dele, president of Youku, said that the future will provide software, content and services, "the outside hardware is entirely hardware partners, we are the entire cross-screen provider, will not share the benefits of hardware, and from this perspective to expand the strategy of Youku." ”

It is understood that youku potatoes with four mainstream television manufacturers to achieve cooperation, in the future will be more TV manufacturers to join, and has reached a co-operation with three licences, the future will continue to increase.

In fact, the strategy of Youku is to tie up the TV maker in depth, thus laying out the TV screen. There have been anecdotal rumors that Koo himself is not optimistic about the video company to do Smart TV, he thought the next most important is a multi-terminal screen, and not just a TV screen, but often investors will ask about this topic, so Youku potatoes using a "curve way."

But the strategy still faces challenges. Although Sohu video currently does not want to good smart TV This strategy, Archie Art has been the first high-profile release of OEM TV, especially the introduction of "Archie Art inside" strategy, but also want to further bundle more TV screen. It means the future, love and cool potatoes in the competition for TV manufacturers, set-top box licensing resources, will still face fierce competition.