Witness a successful Conference marketing

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This article is three months ago wrote down, today take out and share with friends, we can see the domestic conference marketing company's approach, can be used for reference, can be despised, can learn.

Commissioned by the general manager, instead of him to attend a conference in Shenzhen called "China Private enterprises New Marketing Summit Forum", in fact, is a short message site to do Conference marketing conference.

Because it is the first time to go to this hotel, plus the location is not familiar with the company's busy things are more than 1, I went to the time is 2 o'clock, will have begun. This hotel in Baoan is a good hotel, probably also more than 4 floors, but inside the luxurious decoration, estimated price is not expensive, visible sea technology in the field is under the Kungfu, after the service is quite thoughtful, I feel very satisfied, of course, I can imagine, The bosses of private entrepreneurs who have been cheated out of meetings estimate that self-esteem has been fully released and played out here. It seems that, under such a premise, the bosses have to give full play to the desire. All hope that their businesses and their own here to be respected and respected, out of a little money is indifferent.

Go in, sign in, and FK see the following, chat, and then directly into the meeting. It's a guy from the new Internet network in Beijing, all said that Beijing there will be fooled, this person is certainly no exception, exquisite ppt documents, starched suit, with the guest of Red, a Beijing film Mandarin, in reference to the mobnic of the new network interconnection deliberately put the concept to the official, We know that this is a trickery enterprise, but the layman, especially those corporate bosses are still very new clothes, especially said this product is China Mobile, China Unicom, what mobile Internet Center, mobile Internet Marketing Association launched jointly, everyone is very trust. This gives me a reminder is that we do things in the future must be atmospheric, generous, outsiders actually do not know much about you, see is the initial impression and feeling, this is very important. Oh, pull away.

I observed the companies that came to attend, what the industry has, hardware, plastic and so on, basically in the traditional industry, the Internet industry using asymmetric information to make money or a lot of people, Huitong technology is an example, the company last year opened 15 branches, the speed of the fast, stunning. Of course, this marketing company can make this appearance is very good, but on the prospects, I am not optimistic, this has no core advantages of products, rely on the business of making money is not done.

Thanks to FK reminding me of their marketing tools, I basically quite understand, will open to half, entered the topic, early their promotion played a role, they said to the owners of the meeting, the next office is China Mobile Internet association Experts on-site guidance, we can buy SMS Web site, Since the first class was very successful, so a lot of people are ready, they are on the wall of the office listed those enterprises to buy a message URL, which companies bought a year, some bought for many years, and even some silly to buy 20 years (do not know 20 years after the Chinese internet is what it looks like), Then the Shenzhen bought a number of companies listed above, forming a strong promotion, basically a customer next to a sales representative, in my opinion, these sales representatives of the skills are very simple there is nothing powerful and extraordinary, some people even speak to stammer.

But the atmosphere is very warm, they sell one each, loudly with the microphone out, a certain company to buy what word, how many years, how many years, warm congratulations, all the sales staff are desperate applause, as if the Chairman Mao Chenge the same lively, reception my lad asked me to this have what interest or idea, I asked our company to buy the word server to buy it? I knew I would never buy it, but he was very enthusiastic about it. After a long time, he said not to buy, was registered, and then help me recommend the word "computer server", I said no, I query the server rental and server hosting, are basically registered light, I deliberately show disappointment expression, they comforted me, I volunteered to buy a Chinese server lease, server vendor These words, of course, I did not want, I later carried a bag in the meeting one by one, to understand the idea of private enterprise bosses, found that many people still can not be tempted to buy, at least bought a word. Shenzhen Some can call it the * * *, at one breath bought some rubbish name 20 years.

So, the traditional industry bosses are idiots, they do not understand the Internet, they only recognize the official, they only identify experts, and then another consumer concept is that competitors buy us also buy, so the use of pressure against competitors is also a means to promote sales. Such conference marketing, I used to participate in Yichang and Wuhan, but the mainland bosses do not have the money here, there is no good deception, the money to see a little tighter.

Summary:

1 to do conference marketing and service industry, the attitude and quality of services in the first place, our customer service staff is also so, peacetime sales to let customers really feel the supremacy of customers, and later to change other company services are embarrassed.

2 Conference marketing has effect, but can not solve all problems, because it involves a product positioning problem, SMS URLs and other products without customer group restrictions, popular products can go this way, branded High-tech, the name of the country to carry out marketing, and now can make a lot of money. Our company's products, do conference marketing has two ideas, the first joint customer groups we overlap the company, but the business scope of different companies to do, so cost-saving, and rich product content. Secondly, we should do conference marketing in the name of comparative atmosphere.

3 Conference Marketing has the effect, today again by this Hui Hai fooled (this is a matter of opinion, some people think that SMS Web site is useful, at least, I think it is no use of the hundreds of thousands of, this is their branch one by one of the reasons for it, China's rich boss is still too much information asymmetry caused by the market is still very large.

The purpose of writing this article is to share with your friends, no matter what, we can learn from others company's excellent experience for us to use. The company that can make the market, no matter what product, he succeeds at least half, deserve us ponder.

The author is QQ422702391 of Ocean data Operation Manager, MSN sales@idcsea.com

Sincerely welcome the network with all over the company to explore the road of operation, Mutual exchange, learn from each other.