"Women help Girls" marketing case won the 11th China Outstanding Marketing Award

Recently, the "economic observer" and the Hong Kong Management Association jointly sponsored the 2012-2013 (11th session) China Outstanding Marketing Award Ceremony in Beijing, the successful curtain. From the Taiwan of nearly 300 advertising, marketing industry participants attended the ceremony, including Bayer, HNA Real Estate, Shanghai home and other well-known enterprises at home and abroad are listed. With "Platform + content + terminal + Application" Le view ecological whole industry chain layout and unique China's first long video site music, his work, "Gold kitchen cabinets < women help Girls > Network homemade drama Entertainment Integrated Marketing" in the brand spirit of the implantation of creative and media resources to integrate the integration of outstanding performance, success. Outstanding Case Award of the Year ". Le See 2012 homemade drama "King", excellent case award countless outstanding Chinese Marketing award, since 2003 has successfully held 10 sessions. Adhering to the "fair, impartial, open" principle, honor and public praise to those through the outstanding marketing programs, designed to promote the Chinese characteristics of the marketing market progress. "Women's help Girl" won this year's excellent case award is to join hands with the Gold kitchen cabinet in 2012 launched the All-star lineup of homemade drama, should be picked son, Ganvi, Xiangnaijin and Yun as four heroine, about four urban independent women in the workplace, life and love of the spicy story. As the 2012 homemade drama "Play King", the series Head of countless rings: A record 1 billion records, refresh China's network of homemade drama The fastest breaking billion record, Baidu ranked among the "7th concern" sixth, won the 2012 micro-film Jin Yu Award "the most commercial Value Network series Gold Award" Won the Silver Award of the 2013 Chinese classical Communication Tigers awards. This time, China's outstanding Marketing Award, "Excellent Case of the Year" award, music as the Gold Kitchen cabinet carefully planned network of homemade drama entertainment integrated marketing case, so that the outside world again to see the charm of video marketing. Comply with the Chinese kitchen cabinet market target consumer group characteristics change, the Gold kitchen cabinet will brand marketing focus on the young female groups. 2012, the Gold Kitchen cabinet put forward the "Kitchen Life Center" brand concept, and actively promote a healthy lifestyle. In the brand promotional content, gold kitchen cabinets to guide female women out of the traditional "dirty" kitchen bondage, enjoy the modern fashion home life real desire. Le see, want to achieve accurate reach target consumer groups, and quickly set up a consumer to the gold Kitchen cabinet brand Understanding, love, recognition and ultimately to achieve the purchase behavior, rely on hard and wide obviously not enough. Considering the cost, the promotion cycle, the expected effect and the target audience's information receiving behavior, the music view finally developed the strategy of the integrated marketing of the net play for the Gold Kitchen cabinet. Break the tradition, music to create the brand concept into the new regulation music in the implementation of the Gold Kitchen Cabinet "women's help Girl" case, from the very beginning to completely break the simple rough type of brand implantation thinking, but strive to implement the "brand content", the pursuit of brand information and content of the perfect combination of recognition of the content of the leading position, and respect the development of the plot. Man is gold.Brand kitchen cabinets for the promotion of the responsible, and come to the proposal of the woman a don't know, reasonable to launch the gold kitchen cabinet implantation. Simple plot implantation, is no longer fresh, in the plot to accurately convey the brand concept, is the music and gold kitchen cabinets to pursue the ultimate implantation effect. In order to fully interpret the "Kitchen Life Center" brand concept, music vision in the scene design and plot design up and down. The emotional exchanges between the four heroine, many are in their common rented house, in this set kitchen, restaurant, living room in one of the living space, gold kitchen cabinets full range of products experience and use is natural. In "Women's help Girl", the kitchen is no longer the traditional smoky of the diet, but become a strong social meaning of Life center, become an emotional and tidal information exchange. The brand image of the Gold kitchen cabinet and the conveying of the brand spirit are the bright spots implanted in this case. It is worth mentioning that these show few implanted traces of obvious, deliberately emphasized brand name and logo of the lens. Run the silent effect can also be asked, the premise is the brand side and the content of mutual understanding and seamless collaboration. It is also seen these valuable highlights, the harsh "economic observer" will be the "annual excellent case" of the heavyweight award awarded to the Music vision. The latest news, "Women help Girl" the second quarter has been turned on, with beads in front of a good demonstration, the play at the beginning has been with a number of brand advertisers have reached a cooperative intention, and strive to create a more successful and have value for reference video marketing cases.