Women in the mobile game market mainstream consumption is 31% higher than the male

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The game market has traditionally been seen as a male player, but as mobile gaming dominates most gaming markets, the "common sense" of the past may have to be reversed. Flurry, a mobile device market analyst, recently published research showing that girls are the mainstream of the mobile gaming market.

Flurry's survey found that girls not only spend more time on mobile games than boys, actually spend more money than boys, even the loyalty of the game has lasted longer than the boys, on average, girls spend more than 35% men in mobile games, and the amount of consumption in the game is also 31% of the boys, and 7 days, Girls who continue to play the same game are 42% taller than boys.

But which games do girls like better? In the IOS platform 19 class of games, girls play time than boys, there are analog games, card games, turntable, casino poker, Block class, bingo games and so on, and boys than girls, there are card fighting, strategy, tower Defense, sports, shooting and role-playing games ... Do you know what kind of game to develop and not to develop?

Flurry This study, in part because of the "Kim Kardashian:hollywood" red, the game by the Hollywood actress Kim Kardashian endorsement, content is to play a female star in Hollywood efforts to become famous, buy clothes, famous cars, mansions, Try to increase the number of fans, the game quickly jumped to the list of free game list first, in 2 months to bring in 200 million U.S. dollars in revenue, including the "Forbes", "The New York Times", CNN and other mainstream media are so askance. However, the results of the Flurry study showed that women had dominated the mobile gaming market before the game was successful, and that the success of Kim Kardashian:hollywood was just a time to make a hero and just hit a female player's appetite.

It seems that if you plan to develop mobile games, ignore the smelly boys, or to grasp the taste of girls, to earn money.