Women love shopping, men love surfing the Internet how to make men willing to pay

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"Women love chic, men love beautiful, I do not know to be fascinated by you ..." Han Baoyi an old song "You Chic I Beautiful", now, changed to "Women love shopping, men love the Internet, unknowingly paid the money", but also very practical!/to steal a laugh.

A few days ago when watching TV, like a CCTV financial channel, is the network CEO Len Lei interview program, although I have no knowledge of military and related products, but due to the nature of the network, it is still interesting to see, the entire interview process is not too much new ideas:

Because the interest to choose entrepreneurship-after several twists and turns to receive the first bucket of gold-days of accidents, entrepreneurship hit, whether to give up the choice-family support (or opposition)-finally adhere to, to achieve admirable admiration of the achievements. After looking, also almost forgotten, today in the Webmaster news, saw an article on the net four consecutive years of profit, 2011 military sales up to 100 million, gross profit of about 4~5 tens of millions of reports, only from the digital understanding of the site's cattle x.

How to do the site, technology, we do not say, will do too many people, but can combine the concept of the site from a number of details to do humanization, especially in the virtual network, can let users come in, it is not easy. Let's analyze how these successful Web sites are done by looking at some of the superficial phenomena.

First, there is the popularity, there may be orders.

In other words, there are a lot of electronic business sites, but most people get into your site, there is no specific intention to purchase, look at the go, not only because the users came in did not buy the will, there is also an important reason is that the site does not generate trust, if there is a community, often published or discussed some can play the theme of "eyeball effect", Can often gather some users, then managers also participate in, with the user, naturally, with the popularity of cohesion, your electric dealer website products can be purchased.

Second, to seize the rigid needs of male users

We can not otherwise, relatively speaking, men than women to be more rational, so, in the purchase of products, men's thinking is more around the rigid demand, so even if your product said the hype, it is not likely to impress male users. In the product introduction, to the practical and functional description of the more appropriate.

Don't overlook the power of a woman behind a man

Although a man's consumption is more rational, it is often related to women. For example, a woman in the same thing, like a spoiled man to buy, men usually will obediently pay. On the other hand, for male products, if women feel that buying it will add luster to their men, there is light on their face, of course, this is a bit of vanity, but it is true.

Iv. market segments, standardized products.

Unless you feel the strength to continue to go Taobao this route, or shrink the product line, a product series to do focus. Jing Dong, when, red child, blood net ... These sites are focused on a product line to do the essence, in addition, with the increasingly mature consumer network, standardization of products is also critical, the standardization of an important criterion is authentic sales, whenever the more successful online shopping platform, are in the emphasis on the concept of authentic sales.

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