Women shopping, men pay: A spoiled brat is also productive

It must be an Internet innovation that makes women ecstatic and lets men hate it! It also has a coquettish name, called "Spoiled". The latest figures from Alipay show that the business increased by about 60% per cent in June this year. Use it is very simple: users to enter the payment page to choose "Pay", the trading platform will automatically generate a chain of links, the user will be the link through the mailbox, want, QQ, MSN and other ways to send other people such as boyfriend, husband, the latter to pay.

The online shopping habits of female shoppers, who are inherently shopaholic, will undoubtedly boost the sales of their websites. How can I do that? Please look at the following treasure book.

Women are more sensitive
In the United States, girls install an average of 70 apps, there were 90 boys, and boys were 3 times times more likely to use google than girls; boys were more likely to use dropbox than girls; boys were more likely to use system tools and information apps than girls, and girls had a passion for decorating, gaming, chatting apps.

Insensitive to new technologies
Men are naturally good friends of machines, and women are not as quick as men to accept all the new technologies that are online or offline. Data show Taobao, Alipay, Taobao Wireless and other trading platform early registration of users are always more men than women.

Focus on getting information
Research has shown that women spend more than 30% of their time shopping to get information, they will learn a lot about the products of various knowledge, to prepare for shopping decisions.

Around
Compared with men's direct and decisive, women like pick, whether in the real world or online shopping. The best quality, the most beautiful style, if the price is cheap that is perfect.

Decision Dependencies
Women's innate dependence on the psychology of their shopping also appears particularly prominent. The same commodity buyer's evaluation is sure to see the experience, if there is a close friend of friends strongly recommend it must be bought a single product. Women are also happy to tell their friends about their buying experience.

Grow together
If the 25-year-old man and the 30-Year-old man's demand for clothing has not changed much, then the 25-year-old woman and 30-year-old woman must be the difference. Women's taste anytime and anywhere in the change, different age groups of women will also have a different style of pursuit, it really fulfilled the sentence "Women 18 change."

Using the spotlight Effect
Women need attention all the time, even when they come to the virtual world. Facebook and Twitter meet the emotional needs of women making friends, so their women register as much as 58% and 64%, because every comment and forward can make a woman feel the pleasure of being noticed, as if she were the Queen of the spotlight light.

Based on the above female internet consumption psychology, to grasp the female consumers, we need to meet the three aspects of logic--provide a feminine shopping platform, optimize the choice of ways to meet the needs of women's emotional care.

A: "Optimal Selection"

Let the choice syndrome go away
And the male goal is extremely strong direct search is different, the female net buys more is in "shopping". They don't know what they want to buy, so they need to keep looking. They look at a lot of merchandise, get a lot of information, compare it to find the most suitable. This complex search comparison process is not a simple product search box can be satisfied. "The premise of the search is that you know what you want, but most people don't even know what they want and how to find it?" Shao Yilei, founder of the Rainbow Search, told global entrepreneur.

Mushroom Street, Beautiful said, rainbow Search and other drainage tools to solve this problem. Currently, women's fashion consumption accounts for almost 25% to 30% of Taobao's overall sales, but there were no similar drainage tools in the market. "I want a purple and elegant wind," I want a pair of sandals that match the pink dress. A rainbow Search app optimizes women's search paths and naturally attracts more female consumers.

Create personalized Electronic Wardrobe
If you encounter a very good cosmetics, girls will definitely recommend to friends in the boudoir. But when it came to clothes and bags, the answer looked hesitant. Girls are most afraid of hitting their shirts, and the embarrassment that comes with them is a straight upward trend as they grow older. Women over the age of 30 will do whatever it takes to find the right limited edition.

With over more than 10 years of experience in online shopping, Shao Yilei is aware of the importance of personalized demand for women, especially those working in high-end income levels. Efforts to create a "personal with the consultant" of the Rainbow Search, through the user's age, occupation, hobbies and other characteristics of the comprehensive judgment, as well as micro-blog, blogs, a variety of track monitoring, automatically filter out unsuitable products, to help users save time. At the same time will be selected in the single product color, style collocation, to create a unique style.

Always missing a pair of shoes
In the Big Bang, there was a bridge: Sheldon decided to help Penny, the silly girl, to make an iphone app to take pictures of someone else's shoes and find out where to buy their favorite styles. There are many girls in the world who are obsessed with all kinds of beautiful shoes like penny.

Shoe addicts applications meet the needs of girls such as Penny, you can use this application to see your friends upload a variety of shoes photos, but also to understand the latest trend of shoes, while directly to the local shoe store merchandise and discounted information, even in the application directly to complete the whole process of shopping payment. Such applications can be copied to clothing, bags and other categories.

For women who are always missing a pair of shoes in a shoe closet, it's no good to have a product that hits their needs.

B: "Offering a feminine purchase platform"

Take care of women
The fragile little heart that longs to be cared for
Alipay's spoiled payment will be a good case that internet marketers deserve to study repeatedly. Women are always interested in men who are willing to pay for themselves, even if they cannot face the Internet.

"Spoiled" the model originally originated from a Japanese underwear brand, women can choose their favorite items on the site into a "spoiled shopping cart", fill out their own e-mail address and boyfriend's mailbox, boyfriend received the message can be chosen to agree to pay. At the end of 2010, Alipay introduced this mode of payment, which was dubbed "spoiled". At present, the success rate of Alipay payment has reached more than 90%, an average of 400 yuan per transaction.

Pregnant women are more willing to spend
Target, America's third-largest retailer, "guessed" which women were pregnant by analyzing all the female customer purchases. It found that female customers will be pregnant four months or so, a large number of purchase of fragrance-free emulsion. 25 items related to pregnancy were excavated and the "Pregnancy Prediction" index was produced. After calculating the due date, the first step to the maternity, baby cots and other discount coupons sent to customers, the success rate is higher.

C: "Satisfying emotional needs"

Provide a sharing platform
"Discovery", "compare", "buy" and "share" are the four aspects of women's shopping. If the first three areas have been media, electric business sites, drainage sites and other platforms packed, Mushroom Street on the basis of drainage occupy the "sharing" in the field of opportunity. To meet the love of women to share, love to show the nature.

In the plan of Mushroom Street, "discovery" and "comparison" can be solved by a closer community, and timely "sharing" must be aided by mobile devices. The survey showed that the target users of the Mushroom street, the iphone, especially iPhone4, the holding rate is staggering. So Mushroom Street first looks at Apple's app Store.

With cute apps, girls can always share their own clothes, shoes, jewellery and friends with their girlfriends.

Find a companion for the lonely Beauty
In science and technology products to find the lack of emotional and humanistic care. "Men's needs are coarse, black and white." But women have a long gray area, very delicate, emotional appeal will be richer. "Zhou, the founder of Alice, told global entrepreneur." But in this area, there are very few good products.

More and more independent women began to live alone, independent but easy to feel lonely. It takes a long time to keep a real pet, but a virtual pet can have both worlds. Alice is a small elephant living on a fat, Dora planet. On that Pink planet, everything was done for dessert. However, belong to the heterogeneous love of fat but all day by other small elephant bullying, eat not to delicious, there is no water bathing. So it came to Earth, hoping to find a host who loved it. Small elephant natural stay natural Meng facial expression plus such pitiful life story, can not help but cause many girl's affection.

Virtual space, girlfriends still important
A woman's life may change her boyfriend, change jobs, ebb and flow, but always have a group of girlfriends will accompany her through every important moment, and bring her a lot of decision-making reference suggestions. This is the case for personal events, not to mention the little things such as costumes and makeup, with the absolute right of speech. The not-yet-fat app will focus on social functions, allowing women to receive advice from girlfriends on the virtual platform and feel the care of their girlfriends.

Beauty, love self-portrait
Beauty is a woman's nature, can let the girl become beautiful app always has the ratio of the load.

In order to meet the needs of women's beauty, makeup app, Hair Design app are endless. The famous American OPI nail Polish has also launched its own application, not only can try hundreds of kinds of nail polish color, but also with the occasion of the present, the color of the existing clothes perfect match.

In addition, such as weight loss trainer (Noom Weight Loss coach), slimming radio, slimming food library and other weight loss app is also quite popular with the girls.

Satisfying mental fantasies
In the "Cock Silk", "white rich beauty" culture prevalent in the Internet world, and the trend of cultural consistency is also a good way to catch users.

Crowdstar's female role-playing game "Hot Girl" (Top Girl) landed in the App Store 3 days later, downloading more than Angry Birds and becoming the most box-office game in the App Store.

The identity of the user in the game is the fashion model, through the model work, buys the new clothes, participates in the club, and the male date obtains the gift and so on enters the fashionable society layer, is simply the American version white rich beauty nurturance?

In addition to its excellent product quality, the success of top Girl abroad is largely related to its clear user orientation, says Blair Hamilton, Crowdstar's mobile executive, said: "Compared to the other most popular games (such as Angry Birds), Their game is designed for all players. And our game is really only targeted at half of the female players, because this game is a female class role-playing game. ”

Therefore, the whole game from the gorgeous interface design to the colorful game elements and then to the warm link settings are permeated with a thick feminine breath, it is because of its focus, the female users have sparked a lot of pursuit.

Source: Global Entrepreneur Website