Women's electric Business platform war starts with the spokesperson

Introduction: The Power of Fans

According to industry friends, because professors participated in Jiangsu TV's strongest brain, so already have fans to raise money to buy it for Jiangsu TV ads. 3721.html ">2014 Year Spring Festival Gala is actually the Spring Festival gala of Min, at least in the entire microblog is so." From the fans want to min on the Spring Festival Gala, to the late Min to determine the Spring Festival Gala, Min in micro-Bo set off the upsurge is a wave higher than a wave. Occupy a hot topic for a long time, so we know who this person is.

March 12, Beautiful said the successful signing under Exo-m. Beauty said that as a female fashion electric business platform to choose the spokesperson, and still exo-m, this will inevitably cause the industry's big earthquake! The question arose at this time. What is Exo-m? No hurry, slow down! I know Lou first, then I know exo. And know Lou is also because of tiger sniff "only sent 5 micro Bo, harvest nearly 1.88 million comments of" Lou "is Who?" 》。 Lou is a member of the EXO-M team. Hearsay: Lou Energy all let Sina vice-president Wang Gaofei surprised a sweat. Because @m M has inadvertently sent a microblog using Sina's product "Sina vision", this nonsense recommendation microblogging was forwarded nearly 100,000 times and received 270,000 reviews.

Beauty said chose the exo-m endorsement, this is absolutely beautiful said rise on the road the most wild a trick. The war with Mushroom Street will definitely blow the Horn of victory for Exo-m. Don't believe it? Go on and be shocked.

Exo is a team of 12 men assembled by the Korean SM company in 2012. In fact, 12 types of all kinds of Yan men, in the straightforward some is that as long as you like Korean, then the 12 section of the total has a you like. One of the main Chinese market is a group of EXO-M, the other group is EXO-K flagship Korea market. SM is Korea's most powerful star-building plant, and its company also has super Junior Girl era Oriental God and other teams. In fact, in the domestic beautiful said signed Exo-m is actually signed the whole exo. 陈羽 and Hu Haiquan, any one of them appears to be called the plume spring. Yes, add beauty. The M group members are: Kris Wu Yifan, LU han Lou, XIU min Kim, lay Zhang Xing, Chen Jin Jongda, Tao Huang. (Lou, Wu Yifan, Zhang Hing, Huang Chinese member, Jin Jongda, Kim as South Korean member). Korean hot is no doubt, but why choose exo-m? Because from the time Exo team since debut has gone through 2 years of erosion, more importantly, the group's influence in the country. Huo, Huo. Come on, look at the data.

Baidu Post Bar

1, exo Baidu posted monthly active fans: 45,877,424. Exo is Baidu Bar Entertainment star Category: number, active popularity first

2, Exo bar Long-term attendance number first, day, week, month list are! Beyond the popular min, Kim Soo and all other Korean combinations.

3, paste the popularity of the mainland star Check-in list, the top four for Huang, Lou, Wu Yifan, Sun Yixing.

Sina Weibo

1, Lou (not certified), 167W fans, only sent 8 microblogging, the average comment 40W.

2, Wu Yifan (not certified), 170W fans, only sent 15 microblogging, comments commented 13W.

(The Twitter data for the rest of the team doesn't matter, and the 2 Weibo data can show a lot of problems)

Why is Twitter's comment data so scary? 1, the fans want a kind of spiritual sustenance, every day to discuss the volume of comments. 2, in the delivery of micro-bo so low but fans and comments forwarded data is proof of influence 3, although the account is not certified is a big loss. But is it even more frightening to reach such a book without certification and ignoring a large percentage of fans? Throughout Weibo, there is no other such data!

Fan situation

1, exo fan sex composition: female powder accounted for 95.1%, male powder accounted for 4.9%

2, the age composition ratio: 13-17 years old accounted for 60.7%, 18-24 years old accounted for 29.1%

Beyond the strength of the Exo team to see the composition of fans. This is actually beautiful said will choose to do the image of the spokesperson's core data. Almost all of the fans are female fans, but also to men who look at them! Find excitement!! The number of fans and the phase is to occupy the absolute advantage! Beauty said the flow is sure there is assurance, perhaps some people also doubt the age of small, purchasing power is strong enough? How many people are more than 30 years old and crazy chasing stars? The older you are, the more mature you are, and the more mature you are. Hurry up to move the bricks, tomorrow also raise the rent!

Beauty says choosing Exo is definitely the right choice. But not after the signing of the overall success because the current need is to finish a foot, to complete the fans to tell! A perfect image endorsement also needs to be a fan of the spokesperson to pull over and do as much sound as possible spread. Say you do not know: Min From 2012 is Sen Horse's image spokesperson, but in the early 14 min hot mess but did not see any of the promotion of Sen horse, this is undoubtedly a great blunder. Although seen in the microblogging of Sen horse is held related activities, but the intensity is very small. In the face of the Min volcanic eruption of sound, in fact, the most should be spent heavily to do promotion. The best status is Weibo users see Min know its endorsement of Sen horse, followed by all min fans can know min endorsement of the Sen Horse. So beautiful say how to do? In order to let domestic fans in the presence of Exo members can be automatic brain repair beautiful said?

1. Every time a Exo team member's concerts are presented with tickets and all the expenses of the fans. No matter exo anywhere in the world, the concert is organized by a group of beautiful fans to attend the concert. The concert tickets also please try to find a better resource, but also should be free of charge when the admission of food and lodging and so on.

2. Try not to shoot TV ads, if you must choose to put in Hunan TV. The effect of TV advertisement is decreasing year by year. More important is as beautiful said most of the audience is not in front of the television. One of the more in front of TV is Hunan TV.

3. In the absence of concerts also held a large number of gifts EXO-M member-related gift activities. And all the prizes are presented through micro-blogging, because only micro-BO's explosive force can be tough enough.

4. During the endorsement of the beautiful said to seize every exo-m exposure opportunity to organize activities. You just hold the event, I'll put it up! Whether it is to give a prize or do creative Micro bo, anyway is to paste up! The goal is to try to finish Exo fans can equate exo with beauty. That's certainly pretty scary.

After completing the signing of the star, the main job is to complete the star and brand binding. After the binding succeeds, the long tail effect is completely formed. So after signing a contract or not to relax, but should add sufficient horsepower to do the binding. For example, in the world to see a concert to give away all the fees. That is to make sure that want to travel also can come to participate in activities, want to go to see concerts can also participate in activities, like Exo members should come to participate in activities. Exo's 13-17-year-old fans accounted for 60.7%, 18-24-year-olds and 29.1%. At this age for going to any place to see concerts, there is no doubt that there is a certain threshold. Often not crazy stage is generally not choose to go to see concerts. Beautiful said should do is both concert tickets, and is responsible for all the food and lodging. Remember constructed's madness in Weibo? Beauty says it should be so! (Text/square root nine)