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Women's electric Dealer Cakestyle: Let designers help you pick clothes
What should the electric dealer do? Big fight price war, or rely on big guy online hype?
American Electric Dealer website Cakestyle only sells fashionable women's clothing. It does not intend to compete with the Amazon (Weibo) and other giants price, but hope to help you choose the most trendy, most suitable clothing, to win the favor of consumers.
Cakestyle's model is: the company first by e-mail or telephone to ask users some information, including the current dress, like style, clothing size. The fashion designer then sends a selection of costumes and accessories from the company's inventory to the user, even with a video explaining why they are made. When these products are delivered to the door, users only need to select their favorite clothing, the rest can be returned intact, and only according to their favorite apparel payment.
In addition, users can visit the physical stores in Chicago to meet with designers in person.
Cakestyle was founded in August 2011. The service is not attractive to people who often shop, but it is attractive to women who don't like shopping or have no time to go shopping. As a cakestyle neighbor in Chicago, the Trunk Club uses a similar pattern to provide personalized menswear services.
Cakestyle just financed 1 million dollars. The investment came from sandbox team's sandbox Advantage Fund. The company said it would use the money to enhance brand awareness and promote the service to more women in the United States.
Cakestyle URL: Cakestyle
(PEI)