"Wonders of the Nation" on line 100 days hot Still, continue "miraculous path"

From the "Miracle of the People" December 10, 2014 A full 100 days, this section by the Net Zen genuine IP authorization, Beijing Tianma Space and Shanghai Kai-UK Network joint development of the heavy MMORPG hand tour is still continuing its "miraculous path."

On the App Store income list, "The Miracle of the people" in most of the 100 days within the TOP3 wandering, today, but also sometimes boarded the 1th throne, so stable high ranking has been the same time last year on the line of heavy MMORPG hand tour, showing the "miracle of all" its own excellent strength, If the MMO can reach a high point, how long can it last, perhaps the industry will repeatedly mention the "miracle" product.

December 10, "The miracle of the people," 26 million of the record first day of water caused by the storm, still make the industry fresh memories, in terms of products, "the Miracle of the People" current iOS and multi-channel income is strong in the top 3, the monthly income of hundreds of billions of results to let the doubts of the then More left is the channel to compete with each other so tragic impression, the "miracle of the People" is only fortunate to be the last end of the channel between the most powerful weapon.

After the success of the "miracle of the whole nation", the key to the success of the game as a distributor is that many of its practices are uncommon.

The game must do well, must have a good platform: has the real data to be able to verify the product

Kevin has long been doing its own research products, just before the "miracle of the People", the industry is still difficult to leave the impression of Kai-UK hand products.

Use Wang's own words to summarize previous attempts at hand-tour products: "Everyone has their own ideas, suddenly a person said to me to do such a game, sounds like a pretty good, since he wants to do such a game, must have been thinking for a long time, we think otherwise do it, but will lead to some problems later. ”

The core problem is that while Kevin has been developing a hand tour, "It's not known what a good mobile phone game is on the market." ”

In the field of Web game, Kevin has its own XY platform, through the intermodal travel products can get the real data of excellent products, the success of the XY page tour platform inspired Wang to do a hand tour platform.

"Say a game why good, fortunately where, how to calculate a good game?" Need from retention, data, etc. There are many people out there who will report how high it is, but how much is it? We can only know after we have pushed the game ourselves, we hope to have this data to do research and development. ”

2014 with the Kai-UK self-built hand tour platform has been connected to a large number of hand-travel products combined transport, Kevin has obtained the data reference of all kinds of hand-travel products in the industry, and the data of these games have started to feed the Kai-UK's own products, which naturally contains the blockbuster products jointly developed by the "Miracle of the whole nation".

In the key research and development and testing phase of the wonders of the people, Kevin has provided a sufficient number of product data samples for this product, this is why the "wonders of the Nation", which began testing last May, was the latest in last year's hand-travel products, because the team has very clear and comparable data indicators to suppress the product to what extent is qualified , is the S-class products? Data to speak.

Hand tour to do sensible people: release try, who knows to become a burst of money

Industry insiders know that the deep cooperation between Kevin and Tencent, the first social game, "Lou One" is published in Tencent, including after the release of up to tens of millions of months of income is "Shushan legend" is also launched in the Tencent platform.

In the micro-trust game in the year 2014, many companies in the industry want to list Tencent's big ship, but this time the "miracle of the People," Kevin chose to publish their own.

As for why to release it, Wang explained at the time: "For the miracle of the people, we want to try it ourselves." Since so many products have been sent, we hope to understand that the IP products can be recognized by the market. And if to Tencent, Tencent will certainly push a lot of volume, until the success of our is also a blur, do not know why they will succeed. ”

In the hair products Kevin also had a loss, "We initially do a page tour, Tencent platform on the start of a page tour is not much, so we make money is inevitable, so then confusedly opened 10 projects, are not very successful." ”

The era of hand travel is a new era, the rules from scratch, experienced social games, web games bumpy Kay, in the hands of the era determined whether in the distribution, or research and development, to be a sensible person.

December 10 on line, "The miracle of the people" on the day to reach 26 million of the flow of revenue, shocked the industry, after the performance of climbing, in the industry marvel, in fact, these performances in the Wang is expected.

"The Miracle of the people" before the line, had with Wang private ditch through this game future revenue expectations, Wang said at the time: "I asked Lilith that they use the" miracle "iOS channel revenue to calculate the full platform after the income", Wang to this product income billion although still eat not very accurate, but quite optimistic, After all, at that time in a limited number of iOS channel monthly income has been to tens of millions of, the "miracle of the People" Excellent product quality, the whole channel release is only the level of income to enlarge the number of issues.

The miracle of the people is not a coincidence.

"The Miracle of the people" is strong in the income list top 3 Such a long time, and it is not accidental, it's success to verify the original project when the product of the market pattern of judgment.

In the 2013, when the "miracle of the whole nation" project, it is the domestic card player to travel a big hot time, and experienced the development of web game products, the MMORPG reason is the development of PC game law, from mild to heavy is the inevitable process, the industry early introduction of the MMORPG failed to achieve the results of the big, Constrained by the performance of the hardware and the speed at which the core players migrated to the mobile platform.

The second half of 2014 has undoubtedly become the MMORPG in the domestic market, the key turning point, with a variety of MMORPG products have come in, and quality products are IP for the end of the product, the core of the end of the play home is attracted to mobile platforms, hand Tour market MMO is the overall detonation.

In product research and development, the cooperation between Kai Ying and Tianma can be regarded as a model, in 2014, the Hand tour market, quality and high ratings often represent high-end art quality, as well as genuine large IP endorsement, as a start-up company Tianma Advantage lies in the core technical team strength, and the ability of Kai-UK is the overall performance of the product, For the channel and the player's attractiveness, while Kevin English for this product to introduce the "miracle" This IP is the product of the same products separated from the key.

To use a good "miracle" this IP, in addition to using good IP to increase the player's sense of generation, perfect game system, stable technical execution, a very important problem is to do fine art. "Miracle" in the end of the era is the art of its personality to conquer the domestic players, it is understood that the "miracle of the People" gorgeous game art and visual packaging is the main responsibility of Kevin, but to make more than the industry average a large section of the art quality, is the vast majority of domestic small and medium CP Short Board, Kai Ying and Tianma two companies to achieve complementary advantages.

Since then, the "miracle of the People" on the main platform after the excellent performance of the reasonable, even if the product chose to start Android first, then in the app Store to push the reverse industry practices, but only by the pay list that the top ten income list performance, has been able to explain the "miracle of the People" itself.

In the industry one year thousands of new product release the white-hot competition state, quality and actual data performance of the big lead means not to become a strange thing, players will look for this is a long-term commitment to the product, nature has a long life cycle, and channel to rob the core users into madness is not to be surprised.