Word-of-mouth Marketing and community, the important thing is quality

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second Internet Community Conference finally came to an end, and the usual is not the same, to participate in the General Assembly of friends more than a few fresh faces, is generally word-of-mouth marketing to many bloggers and the impact of experts, it is very interesting to say. The whole theme is inseparable from the products of Qihoo, community is the direction of future development, this is true, and odd Tiger representative service real-time community search, just caught the core issue, Zhou can kan, a small problem he can let us as a big article.

Marketing has a word-of-mouth marketing, this is a company to occupy the market, we often will also hear so-and-so said which which is what where to buy something good, or which website content is good, and so on, this is the form of interpersonal praise, life is an indispensable part. Of course we go to buy a cell phone also often pull a few people began to surround together discussion, the purpose is also want to know how this model of mobile phone in the market Word-of-mouth has much impact, this is often hanging on the mouth of Word-of-mouth marketing.

The internet is also the way to advertise, for example, some sites are not very sound, please several internet influential experts to nag two, in order to achieve a media response, and finally to our users in front of a pile of rubbish, on the once again will not want to have a second time. This kind of word of mouth also to the Internet cause to add a lot of stains, so the Internet conference is always around the Word-of-mouth marketing and community development, the future community will likely become the core of the dominant site power.

Talking about the community including a lot, there are circles, blogs, forums and so on, are user-centric, it means that the future market of these so-called communities is to monopolize the user, Circle of people's mode of development, do not know if this understanding is irrational. Web2.0 advanced to China, become the most web site to imitate the object, and the user interaction platform is gradually increasing, let a person baffled is since there are Web2.0, the community why also out of show off, is also around the Web2.0 model enclosure?

Community age is to let us understand, then the user is the protagonist, of course, the community has to take a bit of nutrients out of the community can not let us go white. For example, the ant community (here to borrow from the base of wheat), at first look like a small community (and Baidu stick a lot of similarities), now changed, like an official blog import platform. Inside the page is very pure, pure so that we can not find the opposite sex of the picture (roughly the wheat Field said "the story of Women behind the site"), there is no "woman" site, the atmosphere is also strong, the circle of a few more familiar friends gathered together to chat with a very interesting, we sit next to the circle ("My Life" Area) looked at their word-of-mouth reputation. Content more up, plus the essence of the rise, nutrition is gradually rich, and then is the fans follow Word-of-mouth Word-of-mouth, Ant community in this way through Word-of-mouth reputation, 1.1 points formed the climate. Often look at the wheat fields written things, the General Assembly as a host of the identity appears to be quite suitable, mainly he as a community word-of-mouth marketing to obtain the user's experience and qualifications.

Said the internet, is not followed by WAP, 3G footsteps in China is not snub, WAP services are gradually improved, a variety of services into the front, to WAP blog, occasionally receive some information on this aspect of the text, some friends also often play mobile blog. Then the Internet Conference said that the community not only refers to the Internet, WAP service is its buried in the deep heart of a stone, in a certain period WAP community will also be pilot. This way to understand should not be wrong, after all, now the user experience more and more ways, more and more diverse, the network brings the experience is not enough, mobile phones can also be used, anytime, anywhere, WAP community will become a communications service provider's capital market.