Word-of-mouth Marketing, is the brand created a reputation or word-of-mouth created a brand

This question should be divided by the position of the brand in the industry

Market leader: Brand creating Word-of-mouth
Market followers: Word-of-mouth Create brand

Market followers include not only the weak enterprises in the industry, but also the small and medium-sized enterprises such as entrepreneurial enterprises

First, the brand to create Word-of-mouth

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Market leaders have a strong brand influence, appeal, occupy most of the market share, with a large number of loyal users, plus market leaders have sufficient cash, a large annual market budget.

For market leaders, how to use the existing advantages and resources to produce more positive word-of-mouth, management of negative word-of-mouth is the focus of marketing

Market leaders stimulate consumers ' interest in inquiry, discussion and dissemination by means of manufacturing topics and releasing new products, and in addition to good media relations, even produce a huge butterfly effect. But how to find and deal with negative word-of-mouth in time, how to do a good job in the negative Word-of-mouth public relations, will be the market leader must face the problem.

Positive Word-of-mouth such as Google (Gtalk, Gmail, earth), Apple (ipod, iphone, Airbook), negative such as Vanke, Dior, Carrefour

Second, Word-of-mouth brand creation

Market followers are less fortunate, lack of cash, no brands, no users (the reality may not be so bad). At present, many enterprises hope to use the promotion of Word-of-mouth marketing, Word-of-mouth marketing is not omnipotent, nor all brands are suitable for word-of-mouth marketing.

Products to meet the needs of consumers what? What are consumers ' favorite and annoying places? What are the reasons consumers recommend to their friends? If you can from the consumer rather than the product designer's angle rational answer, that distance success is not far from the word of mouth.

The product with Word-of-mouth factor, plus the reasonable word-of-mouth marketing means, is the two elements of Word-of-mouth creation brand

Excellent creative and word-of-mouth marketing means to make up for some of the defects of the product, but in the marketing process to control the emergence and spread of negative word-of-mouth, and timely correction of product defects, negative word-of-mouth into a positive word-of-mouth, is a word-of-mouth marketing enterprises face challenges, but also opportunities.

Success, such as Samsung, from the brink of collapse of the enterprise growth as the industry leader, if Samsung also has a certain brand base, look at watercress.

Author Blog: Http://www.wopush.com/blog